Location-based Search and Advertising Market in the US 2016-2020

LONDON, Feb. 1, 2016 /PRNewswire/ -- About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

Technavio's analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:
- Location-based search and advertising applications such as search, display, and messaging
- Push and pull advertising methods
- Individual users, enterprise consumers, analytics solutions provider, and government organizations worldwide

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