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Panel Of Leaders To Discuss Aligning Marketing And Technology Functions For Today's Business EnvironmentCHICAGO, Jan. 27, 2016 /PRNewswire/ -- On February 2 hear from executives leading teams where marketing and IT roles were merged or blended organically, as well as those who've permanently tabled the concept, and gain valuable insights into the challenges and opportunities to consider for your business. As mobile, social, and other digital channels become increasingly critical marketing tools, the lines between the CIO, CTO and CMO's departments begin to blend and interconnect. Marketing is no longer a one-way process, but engages the end user through technology in many ways, including gathering demographic information, testing ideas in the market, and individualized targeted marketing. Gain insights into the unique skill sets needed for a strong IT/Mrketing team at The Executives' Club of Chicago's Business Technology Leadership Forum. Event Details
Panelists:
Moderator:
Technology Committee Co-Chairs: Accenture and CDW About The Executives' Club of Chicago: Logo - http://photos.prnewswire.com/prnh/20120203/MM47327LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/panel-of-leaders-to-discuss-aligning-marketing-and-technology-functions-for-todays-business-environment-300210854.html SOURCE The Executives' Club of Chicago |