[January 27, 2016]

Rethinking Handset Subsidies - Analysis, Trends & Forecast Report - Key Vendors: AT&T, China Mobile & Verizon - Research and Markets

Research and Markets (http://www.researchandmarkets.com/research/5pwtqr/rethinking) has announced the addition of the "Rethinking Handset Subsidies" report to their offering.

This report looks at how operators are grappling with the issue of handset subsidies

After providing a reminder of the main reasons these subsidies exist, we analyse how operators - now facing growing competition and a changing value chain - have redefined the role that handsets play in their strategies.

We will see how a paradigm shift has occurred in a matter of years, and ho the status quo might evolve over the long term.

Companies Mentioned:

• 3
• A1
• AT&T
• Bell
• Bouygues Telecom
• China Mobile
• China Telecom (News - Alert)
• China Unicom
• HKT
• KT
• LG Uplus
• Mtel
• NTT DOCOMO
• Rogers
• SFR (News - Alert)
• Si.mobil
• SK Telecom
• Sprint
• Starhub
• Swisscom
• Telus
• T-Mobile (News - Alert) (USA)
• Verizon
• Vip
• Wiko
• Wind
  

Report Structure:

1. Executive Summary

2. Methodology

3. Why subsidise?

4. A changing environment

5. Player strategies in a whole new world: what are the alternatives?

For more information visit http://www.researchandmarkets.com/research/5pwtqr/rethinking

View source version on businesswire.com: http://www.businesswire.com/news/home/20160127006171/en/

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