TMCnet News
Global Smart Toys Market Worth USD 8.4 Billion by 2020 - Analysis, Technologies, Trends & Forecast Report 2015 Edition - Activision Blizzard, Disney Games & LEGO - Research and MarketsResearch and Markets (http://www.researchandmarkets.com/research/6klk6l/smart_toys_a_new) has announced the addition of the "Smart Toys: A New Video Game Market Segment - 2015 Edition" report to their offering. Smart toys' or 'app toys' consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry. The second edition of this report identifies the main challenges faced by the 'smart toy' market, also known as 'toys-to-life', over the next two years. It analyses the main trends and key success factors of smar toys, and provides data (volume of smart toys sold, market value) for the period between 2015 and 2020, broken down per geographical region. Slideshow Contents:
Companies Mentioned:
Report Structure: 1. Executive Summary 2. Methodology 3. Introduction: context 4. Smart toys in the video game industry 5. Smart toys in the toy industry 6. Industry takeaways and future prospects For more information visit http://www.researchandmarkets.com/research/6klk6l/smart_toys_a_new View source version on businesswire.com: http://www.businesswire.com/news/home/20160127006124/en/ |
