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Smartling and Adweek to Co-Host Webinar on Content Strategies for Global BrandsNEW YORK, Jan. 27, 2016 /PRNewswire/ -- Smartling today announced that it will co-host an upcoming webinar with Adweek, which will focus on how brands can deliver personalized customer experiences worldwide with the right global content strategy. Titled "Content Strategies for Global Brands: Speaking Your Customer's Language," the webinar will take place on Wednesday, Feb. 3, 2016 at 1 p.m. ET.  Any company with a website can be considered a global brand; the Internet has all but dissolved geographic borders for business and commerce. Consequently, organizations are increasingly doing business beyond their home market. To engage global customers and tap into the seemingly endless international business opportunities, brands must communicate in a language that their audiences understand. And that means implementing a global content strategy focused on creating personalized experiences for customers worldwide. During this webinar, fast-growing location software maker Yext will discuss its global marketing efforts, while language service provider SimulTrans will address what goes into successful translation. Attendees will learn what matters most to consumers globally and how to build a content strategy that meets these needs; how working with translators can benefit brand marketing; and why a global marketing initiative needs to take into account local needs.
To learn more about Smartling, please visit: www.smartling.com. About Smartling Media Contact: Logo - http://photos.prnewswire.com/prnh/20150909/264857LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/smartling-and-adweek-to-co-host-webinar-on-content-strategies-for-global-brands-300208102.html SOURCE Smartling 
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