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MTN Group Selects ItsOn to Deliver Digital Experiences to CustomersREDWOOD CITY, Calif., Jan. 21, 2016 /PRNewswire/ -- ItsOn announced today that it has signed a group agreement with MTN Group, Africa's largest mobile operator with more than 230 million customers throughout Africa and the Middle East. MTN will use ItsOn's cloud-based solution to increase subscribers and revenue by selling both enhanced mobile connection services and new digital content through a personalized and affordable on-device commerce experience. Logo - http://photos.prnewswire.com/prnh/20160119/323943LOGO ItsOn's platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators overlay ItsOn's platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience. Mobile operators around the world are seeking the most effective technology for quickly providing a great mobile digital experience to their subscribers. ItsOn's platform includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options, loyalty offers, compelling customer retention strategies, segmented marketing and best-in-class support. Until now, efficiently creating and launching these digital experiences has been a challenge because siloed legacy operator IT infrastructure components require long internal development projects and expensive recurring contractul costs. ItsOn's platform provides the world's first complete end-to-end cloud-based SaaS solution to remove these traditional barriers and enable a rapid digital transformation of the mobile operator business model. "As we expand into emerging markets, we're seeing an untapped base of new smartphone users with a growing appetite for new services and digital content," said Albert Fernandez, Group Chief Consumer Officer of MTN. "We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn's platform is the best solution for this need on the market today." "Our mission at ItsOn is to help our mobile operator customers create, market and sell new products and services through an enjoyable, instant mobile experience that connects the next billion internet users," said Greg Raleigh, Founder and CEO of ItsOn. "We're proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users." About the MTN Group About ItsOn
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mtn-group-selects-itson-to-deliver-digital-experiences-to-customers-300206833.html SOURCE ItsOn 
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