TMCnet News
Research and Markets: Indoor LBS Market in SEA 2016-2020 - Rising Popularity of Smartphones Driving GrowthResearch and Markets (http://www.researchandmarkets.com/research/zmwwwp/indoor_lbs_market) has announced the addition of the "Indoor LBS Market in SEA 2016-2020" report to their offering. The market report predicts the indoor LBS market in SEA will grow at a CAGR of around 90% during the forecast period. Proximity-based mobile marketing and advertising is the primary growth driver for this market. Proximity-based solutions provide not only relevant offers and information to customers but also help companies to track data regarding people at different venues and locations, and discover common traffic patterns to understand and analyze consumer buying behavior. The rising popularity of smartphones is anticipated to drive the market growth during the forecast period. Also, due to mobile Internet that provides real-time information and context aware services by leveraging cloud technology, highly personalized location services have been provided to retailers. Tese solutions help to maintain high customer engagement increasing retailer sales. Segmentation of indoor LBS market in SEA by industry:
Retailers are delivering navigation and product details to assist the customer for better purchase decisions. The retail industry constitutes approximately 60% of the overall market. The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Hence, many businesses across industries are deploying indoor LBS leading to increased competition. Companies Mentioned:
Key Topics Covered: PART 01: Executive summary PART 02: Scope of the report PART 03: Market research methodology PART 04: Introduction PART 05: Market landscape PART 06: Market segmentation by industry PART 07: Market drivers PART 08: Impact of drivers PART 09: Market challenges PART 10: Impact of drivers and challenges PART 11: Market trends PART 12: Vendor landscape For more information visit http://www.researchandmarkets.com/research/zmwwwp/indoor_lbs_market View source version on businesswire.com: http://www.businesswire.com/news/home/20160111005995/en/ |
