| [December 01, 2015] |
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ad:tech New York Showcases the Industry's Digital Marketing Visionaries and Leaders
ad:tech,
the event for modern marketing and media, announced today that thousands
of marketing, advertising, media and tech professionals attended this
year's two-day New York event. The event kicked-off with an opening
keynote from comedian, actor and podcaster Marc Maron on the fastest
growing digital mediums and was followed by compelling keynotes from AMC
Networks, Live Nation, Davis & Gilbert, Resolution Foundry, Dunkin'
Brands, Inc., Rising Tide Interactive, Precision Strategies, Facebook,
and Twitter (News - Alert). Meantime, the Expo Floor featured more than 200 exhibitors
from 63 countries, spanning cutting edge technology in programmatic,
mobile, video and more.
"We were thrilled with the success of our New York event," said Kimberly
Dunn, marketing director for ad:tech. "From top-notch speakers breaking
down the latest technology and innovations in digital, to an expo floor
buzzing with startup competitions, educational sessions and a fun gaming
area to drive mixing and mingling, it was one of our best ad:tech's to
date. The event delivered two straight days of content and conversations
shaping what's next for marketing and tech."
N3 - NOW. NEW. NEXT - Startup Competition
Day one of the
event featured a "Shark Tank" style competition showcasing 12
innovative startups in three distinct tracks - agency, brand and venture
capitalist -- and an esteemed judging panel from M&C Saatchi Mobile,
Thomson (News - Alert) Reuters, L'Occitane, Battery Ventures, and Foundation Capital.
Finalists Thinaire, AdHawk and Pressboard were then invited to a final
round of audience voting on day two crowning AdHawk the winner.
"As part of the N3 competition we were able to network with hundreds of
cutting-edge companies and get invaluable feedback from accomplished
judges. It's great to see so many innovative companies come together,
share ideas, get feedback, and possibly work together to create a better
industry for everyone," said Todd Saunders, CEO and Co-Founder of AdHawk.
Expo Floor Highlights
The expo floor featured displays from
Fortune 500 brands, includig IBM, Oracle, Microsoft, eBay, Dish
Network, American Express, and Grant Thornton (News - Alert), alongside up-and-coming
tech startups such as Koncept VR, Tagazu, Thinaire and StatSocial. First
time event features like "The Playground" and the "Needle Bus" provided
attendees casual and fun settings to engage with fellow attendees over a
game of air hockey or while meeting on top of the bus. Balancing out the
fun with education, two "think:tech" theaters featured talks on the
power of data, ad fraud and owning your message from companies including
Cake, SkipStone, Marchex, Centro, ReachEngine, GoodData (News - Alert), CertainSource,
Workfront and Tealium.
Breakout Sessions
ad:tech New York also featured rich
content and presentations, on a variety of topics from designing a
memorable user experience, to transforming your offline data into online
treasure, to cashing in on social commerce. Breakout sessions covered
five distinct tracks including "entertainment," "ad in adtech," "tech in
adtech," "next in adtech," and "results." In total, the conference
featured four keynote sessions and included more than 30 breakout
sessions featuring industry thought leaders in tech, entertainment and
more.
Celebrate 20 years of ad:tech with a fun, exciting and fresh new look in
2016. Join us on November 2-3 when the event for modern marketing and
media returns to New York City.
More Information:
About ad:tech:
ad:tech is a conference and exhibition where
the marketing, technology and media communities come together to share
new ways of thinking, build strong partnerships, and define new
strategies to address key industry challenges and opportunities. Several
annual events around the world focus on top-notch education through
keynote speakers, topic-driven panels and workshops as well as showcase
the latest products and services to help deepen understanding and create
new ideas that will drive business forward. Attendees leave ad:tech with
the tools and techniques they need to compete in an ever-changing
marketplace. For more information, visit www.ad-tech.com.
About Comexposium:
Comexposium, one of the European leaders
in event organization, is involved in 114 events for the general public
and professionals, covering 17 different sectors of activity. Every year
it plays host to 38,000 exhibitors, 40% of which are from outside
France, and 3.5 million visitors, including 350,000 visitors from
abroad. Internationally, today Comexposium is: Cartes Secure Connexions
America - Cartes Secure Connexions Asia - CURVExpo New York - CURVExpo
Las Vegas - Djazagro - Djazagri - Equip Auto Alger - Equipmag Retail
Expo China - Expovinis - Fast Fashion Tour London - Global Security Asia
- Hong-Kong mode lingerie - Interfilière Hong-Kong - Interfilière
Shanghai - Milipol Qatar - SET Canada - Shanghai mode lingerie - SIAL
ASEAN - SIAL China - SIAL Brazil - SIAL Middle East - SIAL Canada - SIAL
Interfood Jakarta - SILMO Istanbul - SIMA ASEAN - Sitevinitech Argentina
- Sitevinitech China - Techno Security & Mobile Forensics World. Visit www.comexposium.com
for more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151201005272/en/
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