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Chromecast leads global digital media streamer market for fifth straight quarter, says Strategy AnalyticsBOSTON, Nov. 27, 2015 /PRNewswire/ -- Competition for control of the living room between Apple, Roku, Google and Amazon is intensifying as each brand looks to establish an advantage over the other through the launch of new innovative device hardware and software. If success is measured on device popularity alone then Google is certainly winning the race according to the new Strategy Analytics Connected Home Devices (CHD) report "Global Connected TV Device Vendor Market Share: Q3 2015." Photo - http://photos.prnewswire.com/prnh/20151124/290707 The associated report is published here: http://bit.ly/1XcAVC7
David Watkins, Service Director, Connected Home Devices service said, "Despite the growing penetration of integrated Smart TVs, Digital Media Streamers such as Chromecast and Fire TV continue to prove popular with consumers thanks to their low cost and effectiveness at bridging the gap between the Internet and the TV screen. While the long term viability of such devices will be threatened by advancements in Smart TV technology, they are currently acting as significant components in Apple, Google and Amazon's fast evolving TV and video ecosystems." Chirag Upadhyay, Senior Research Analyst, Connected Home Devices service added, "The growing adoption of Connected TV Devices in the home proves that the living room TV screen is still the dominant medium for consuming TV and video content. The collective viewing experience cannot be replicated on a smartphone or tablet and so we expect the 'connected TV screen' to remain a focal point of homes in the future." About Strategy Analytics Contact: David Watkins, +33 153 409 952, [email protected] Contact: Chirag Upadhyay, +44 1908 423 643, [email protected] Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/chromecast-leads-global-digital-media-streamer-market-for-fifth-straight-quarter-says-strategy-analytics-300184359.html SOURCE Strategy Analytics |