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Plymouth Rock Assurance to Host the Fourth Annual Thanksgiving "Turkey Toll" Sponsorship with MassDOT and Dunkin' Donuts
[November 20, 2015]

Plymouth Rock Assurance to Host the Fourth Annual Thanksgiving "Turkey Toll" Sponsorship with MassDOT and Dunkin' Donuts


On Wednesday, November 25, the day before Thanksgiving, Plymouth Rock Assurance will once again sponsor MassDOT's Allston/Brighton toll plaza from 7:00 a.m. to 8:00 a.m. for its annual "Turkey Toll" event. This marks the fourth year in a row that drivers passing through the tolls at Interchange 19 on the Massachusetts Turnpike will have their fares paid by Plymouth Rock, a Boston-based auto insurance provider serving customers in Massachusetts, Connecticut and New Hampshire. For the second year in a row, Plymouth Rock has teamed up with Dunkin' Donuts, New England's all-day, everyday stop for coffee and baked goods, to give drivers the added treat of a $3 Dunkin Donuts Card to keep commuters and guests running during the busy holiday season.

Because the day before Thanksgiving has traditionally been one of the busiest - and most hectic - travel days of the year, Plymouth Rock, in coordination with MassDOT and with the help of Dunkin' Donuts, has made a tradition of giving back to Massachusetts drivers with a free toll and coffee that hopefully makes the morning commute a little bit easier.

"The safety of the traveling public is MassDOT's highest priority," said Secretary of Transportation Stephanie Pollack. "The Thanksgiving Turkey Toll provides customers with an unexpected perk during the busy holiday season. This event helps us to recognize and sincerely thank all of the motorists who use the Massachusetts Turnpike."

The Plymouth Rock Turkey Toll sponsorship has paid over 20,000 drivers' tolls since its inception in 2012. The sponsorship underscores Plymouth Rock's commitment to giving back and is an opportunity for the insurance company to express gratitude to the New England communities it serves.

"Thanksgiving is a special time when famly and friends come together to reflect on and celebrate what they're grateful for," said Keith Jensen, Chief Marketing Officer at Plymouth Rock. "At Plymouth Rock, we're thankful for our New England roots and the communities we serve each and every day. Our annual Turkey Toll sponsorship is one of our favorite Thanksgiving traditions because we can say 'thank you' and maybe make travel a little easier on what can be a stressful travel day."



"We're excited to again work with Plymouth Rock and be a part of the Thanksgiving Turkey Toll sponsorship for the second year in a row," said Todd Wallace, Senior Field Marketing Manager at Dunkin' Donuts. "We know the holiday season is a busy time for everyone, so we're happy to be able to give commuters a little boost to keep running on our wide variety of coffees, lattes, bakery items and sandwiches available all day, every day."

Plymouth Rock will pay the eastbound and westbound cash and E-ZPass tolls incurred between 7:00 a.m. and 8:00 a.m. on Wednesday, November 25 at the Allston/Brighton toll plaza. E-ZPass customers will see a credit and message from Plymouth Rock on their November statement. Cash customers must stop at the tollbooth, where they will receive a $3 gift card valid through December 24, 2015 at any participating Dunkin' Donuts restaurant nationwide. Drivers will also receive a holiday-themed giveaway from Plymouth Rock, while being greeted by Otto, the Plymouth Rock Assurance mascot, and Joe the Cup, the Dunkin' Donuts mascot.


About Plymouth Rock Assurance

Headquartered in Boston, Plymouth Rock Assurance is a leading auto insurance carrier serving Massachusetts, Connecticut and New Hampshire. Plymouth Rock Assurance has an "A-/Excellent" rating from A.M. Best, the insurance industry's premier independent rating service. It is part of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. Massachusetts and Connecticut auto policies are underwritten by Plymouth Rock Assurance Corporation and New Hampshire auto and home policies are underwritten by Mt. Washington Assurance Corporation. Each of the Plymouth Rock companies is financially responsible for its own insurance products. Actual coverage is subject to the language of the policies as issued by each separate company. For more details and to find a Plymouth Rock independent agent near you visit plymouthrock.com.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com or follow us on Twitter (News - Alert) @DunkinDonuts or @DunkinBoston


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