[November 18, 2015]

Latina.com Expands Leadership in Media Innovation; Selects Sailthru To Provide a Personalized Reader Experience to Each of Its 1.78 Million Monthly Readers and 100,000 Email Subscribers

Sailthru, the leader in driving customer lifetime value through personalization, today announced that Latina Media Ventures' Latina.com, the definitive fashion, beauty, culture and lifestyle destination for Latin-American women, has expanded its user-centric approach to customer engagement to include Sailthru (News - Alert) as its marketing platform partner. Together, Sailthru, Latina.com, and TheLatinKitchen.com deliver a personalized experience to each of the media innovator's 1.78 million monthly readers and 100,000 email subscribers, thereby staying ahead of unique customer interests and driving lift through more sophisticated, contiguous user data collection.

"Latina.com and TheLatinKitchen.com were created specifically with Latin lifestyles in mind, and with Sailthru's powerful and tested personalization capabilities we'll continue to remain on the cutting edge of the media landscape while seamlessly fitting into our readers' busy lives," said Dario Lopez, Director of Digital Design and Development, Latina Media Ventures. "No two of our readers are alike; they've come to America from various countries, currently work in unique roles and are interested in different facets of culture, fashion, cooking, entertaining and more. With Sailthru, we're able to treat our incredibly diverse readership as the individuals that they are. Other legacy providers promised personalization based on behavioral and geolocation data, but ultimately, their cobbled together solutions simply couldn't deliver true personalization."

Founded in 1996, Latina.com is the leading publication for Latinas in the United States. It provides interactive forums, useful and interesting tools, unique content and a vibrant community for all of its readers. TheLatinKitchen.com is the premiere online destination for Latin food, cooking and entertaining, providing unique and authentic content to anyone with an interest and appreciation for Latin food and culture. With Sailthru's omnichannel personalization suite, both media sites are able to deliver personalized marketing messages tailored to each reader's unique interests and location. Additionally, mobile traffic for these properties is growing at a rate of 70% year over year, making Sailthru's device-agnostic, user-first solution an essential asset across marketing and other business units.

"True personalization is often seen as a daunting task, but in reality, reaping the benefits of the approach is easy when you work with modern platforms designed specifically for omnichannel data collection and personalization," said Neil Capel, Founder and Chairman, Sailthru. "With Sailthru, Latina.com and TheLatinKitchen.com are experiencing the powerful effects of omnichannel personalization. Since implementing Sailthru, they've experienced a 34% increase in new sessions from email and newsletters, as well as a 26% increase in email open rate. These statistics prove that they're better equipped to accomplish their goals of increasing customer satisfaction through an enhanced experience, generating increased ad revenue and providing greater value to site sponsors."

About Sailthru
Sailthru, the leading provider of email and personalization software for the world's top retail and media brands, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Sailthru-powered 1:1 relationships with consumers drive higher revenue and reduce churn for more the world's most innovative publishers, including The Economist, Business Insider, and Mashable, and the world's fastest growing ecommerce companies, including RentTheRunway, JustFab, and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL (News - Alert) Ventures.

For more information, please visit www.sailthru.com.

About Latina Media Ventures
Latina Media Ventures LLC is the premier integrated media company serving the growing U.S. Hispanic marketplace. LMV's diverse media properties include its flagship magazine, Latina, the leading lifestyle publication for bicultural Hispanic women in the U.S. with an audience in excess of 3 million, as well as Latina Digital Media, and Consumer Events businesses. LMV is majority owned by Solera (News - Alert) Capital LLC, a New York-based private investment firm.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151118005257/en/

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