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Dapresy Names Alexander Skorka COO to Address Escalating Global Demand for Its Market Intelligence and Insight Solutions
[November 18, 2015]

Dapresy Names Alexander Skorka COO to Address Escalating Global Demand for Its Market Intelligence and Insight Solutions


Dapresy, a global provider of market intelligence and insight software to marketers, today named Alexander Skorka chief operating officer (COO). He also retains his position as managing director for Dapresy's DACH Region (Germany, Austria, and Switzerland).

The move comes as Dapresy experiences continued high demand for its solutions globally from market research firms and marketing departments. In the past 12 months, for example, Dapresy has opened new offices in the United Kingdom, Australia, Canada and Germany to address these needs.

According to Dapresy CEO Tobi Andersson, "Given our expanding position in the market, it became clear that we needed to strengthen our operational capabilities. For example, we continue to experience organic growth of more than 30 percent this year without external funding. Alexander has tremendous operational experience and has many years in the broader business intelligence industry. He is also highly experienced in the market research industry and an expert in information visualization and delivery. We welcome Alexander to this important position."

Recently, in his global role as "global head of solution design," he helped customers make the mot out of Dapresy's products by both creating solutions based on the Dapresy product portfolio and consulting with customers on how to use Dapresy's products to maximize their outcomes.



Previously, Skorka spent more than three years working as head of technical operations at TNS (News - Alert) Germany, where he managed a team of 150 people, including project managers, developers, data processors, and information delivery experts. Prior to that, he served as a member of the management board at Kantar Health heading the operational units as well as market research teams.

He began his professional career as a managing director of a service and training provider focused on visual communication, data visualization and presentation design. Skorka holds a master's degree in business administration from Ludwig-Maximilians-University Munich.


About Dapresy (www.dapresy.com)

Dapresy is a global provider of market intelligence and insight software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company's unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. For marketers looking to move beyond PowerPoint and Excel, Dapresy is the faster and far more effective way to easily present marketing information from multiple sources in a manner that improves decision making.

Its Enfesys™ feedback management technology is the next evolution in the way data is delivered and acted upon across the enterprise, making data operational by automatically generating specific action plans tied to customer and marketing data.

Dapresy was founded in 1999 in Sweden, with North American headquarters in Portsmouth, NH, and other offices around the globe. Its clients include TNS, GfK, Cablevision, Kantar Media, Aimia, Ad Hoc Research, Sentient Decision Science, Blauw, AOL (News - Alert), Market Probe, Irwin Broh Research and many others.

Twitter: @Dapresy


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