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Fashion e-commerce site Lyst launches first advertising campaignNEW YORK, Nov. 16, 2015 /PRNewswire/ -- Lyst, the fashion e-commerce destination, today released its first brand advertising campaign. The creative concept takes glossy, high production style imagery and contrasts it with provocative headlines, grounded in Lyst data insights. A bold, irreverent take on 'conventional' high fashion advertising, the campaign illustrates the brand's distinctive tone of voice, definitive scale of global fashion inventory, and inimitable fashion data intelligence - reflecting Lyst's unique authority in the industry. Each of the 10 images, shot by British fashion photographer Charlotte Wales whose editorial work features in Vogue, POP and Dazed & Confused, is accompanied by an unexpected headline and backed up by a Lyst-owned data observation. Examples include: "Rip Off" referencing the 6x increase of shoppers searching on Lyst for velcro shoes, and "Pointless" for square and round-toed shoe sales figures. 'Drop More Acid' compels New Yorkers to buy more acid washed denim in reaction to the fact that Londoners are outshopping them on this trend. Chrs Morton, CEO & co-founder, Lyst: "Our success to date has been driven by marrying insights from data science with the emotional nature of fashion. The campaign is a manifestation of this; in it these two worlds are combined in a seemingly dissonant form, celebrating the power of beautiful fashion imagery and the intelligent insights into the fashion consumer's behavior. As a challenger brand we wanted to ensure our marketing was as disruptive as our product." Lyst's campaign - executed in partnership with creative agency Anomaly - will appear for a month across a variety of media, including billboards and wild postering in New York and London with local data insights; stature print executions; tactical taxi media and experiential street marketing as well as global social and influencer marketing campaigns. About Lyst Contact Photo - http://photos.prnewswire.com/prnh/20151112/286915 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fashion-e-commerce-site-lyst-launches-first-advertising-campaign-300178592.html SOURCE Lyst |