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New Digital River Research Paper and Webinar Explore Monetization Strategies Key to Driving Digital Game ProfitsDigital River (News - Alert), Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it is releasing the results of its newest research report, "Best Practices in Monetizing the Global Digital Games Market," during an upcoming free webinar. The webinar, set for Nov. 19 at 12:00 p.m. CST, and the research report will provide a framework for games organizations to innovate their online monetization and payment strategies as pay-to-play models decline and free-to-play mobile game use increases globally. Webinar attendees can gain access to the research paper by signing up for the webinar here: http://driv.ws/aq. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151113005807/en/ Prepared for Digital River by SuperData Research, a leading provider of digital games research, the new report provides a variety of actionable insights for businesses involved in the games industry. Highlights of the study include:
The findings are based on SuperData's syndicated digital games sales data, totaling more 4.2 million monthly paying online gamers across genres, such as MMO, console, mobile, PC and social games. In addition, a customized survey was carried out by SuperData in July 2015, involving 2,500 respondents in China, Germany, Russia, Mexico and the United States. "Games companies have plenty of opportunity for ecommerce monetization, even as increasing mobile use spurs the popularity of free-to-play options," said Jason Nyhus, vice president of global marketing and communications at Digital River "Organizations must be thoughtful and innovative in their monetization strategies. Using best practices, such as monetizing services for free-to-play games and keeping a local focus on payment types, will help organizations be successful in this rapidly evolving industry."
Webinar: Best Practices in Monetizing the Global Digital Games
Market For game producers and developers looking for additional educational resources, Digital River hosts on-demand webinars on its corporate website. For information about Digital River's games and entertainment solutions, visit www.digitalriver.com/games or email [email protected].
About SuperData SuperData publishes industry-relevant key performance indicators. Using proprietary data on 2.85 million paying online gamers, SuperData establishes monthly benchmarks such as monthly active users, conversion rates, ARPPU and revenue estimates for markets, genres and titles. Customers use the data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts and better understand their audience's wants and needs. Clients include Activision (News - Alert)/Blizzard, EA, Konami, Namco Bandai, Zynga, Wargaming and major Wall Street firms.
About Digital River, Inc. Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Twitter (News - Alert) Tags: #webinar, #monetization, @DigitalRiverInc, #games,
@_SuperData View source version on businesswire.com: http://www.businesswire.com/news/home/20151113005807/en/ |