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Accordant Media's Q3 Market Pulse Report Shows Robust Programmatic GrowthNEW YORK, Oct. 29, 2015 /PRNewswire/ -- The Accordant Media "Programmatic Media Market Pulse: Q3 2015" report released today shows that the growth rate for programmatic media increased at accelerated rates both globally and in North America. At the same time, the report's Spotlight section reveals that significant discrepancies exist among viewability measurement vendors, which has sown confusion in the marketplace. Highlights of the report include:
"This continuing hyper-growth could be taken as clear validation that the ecosystem is transitioning from the early-adopter growth stage to the mass adopter growth stage," said Matthew Greitzer, Accordant Media COO & co-founder. "It is very encouraging to note that brand marketers have embarked on a scaled adoption of an advanced marketplace." The current struggle with reconciling viewability measurements is one speed bump that the industry needs to navigate around. "The concept is valid, but the execution is another challenge," said Arthur Muldoon, Accordant Media CEO & co-founder. "Our findings suggest significant technical challenges still need to be resolved before the industry can fully rely on a standard." For a copy of the full report, please contact: [email protected] About Accordant Media Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick. Accordant Media has offices in New York City, San Francisco, Chicago and London. www.accordantmedia.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/accordant-medias-q3-market-pulse-report-shows-robust-programmatic-growth-300168679.html SOURCE Accordant Media |