TMCnet News
SOASTA Appoints Dixon Fiske to Lead Americas SalesSOASTA (News - Alert), the leader in performance analytics, announced today the promotion of Dixon Fiske to the position of Senior Vice President, Americas Sales. Fiske has a long and proven track record in both field and channel sales management in Silicon Valley. Before joining SOASTA earlier this year, he was the Vice President of Sales at Boundary, leading up to its successful acquisition by BMC. He previously led the sales organizations at Nimsoft (acquired by CA (News - Alert) Technologies) and ran a large team at HP/Mercury Interactive. "Dixon is considered a Silicon Valley sales superstar, and I'm thrilled to have him lead our Americas sales organization," said Tom Lounibos (News - Alert), SOASTA CEO and Co-Founder. "I am confident that his extensive experience will prove invaluable to SOASTA as we continue our momentum and development of industry-leading solutions." "I joined SOASTA for two reasons," said Fiske. "One, I think the opportunity in the performance monitoring and management space continues to be huge, and SOASTA is taking a leading role in i. Second, I feel my background gives me experience that is really relevant to what SOASTA is trying to achieve. From the moment I met the team it just felt like a great fit." In his new role Fiske will focus on team organization and enablement that fully leverages SOASTA's strengths. "For a company and a sales force at this stage of their evolution, it's critical that we really understand what is unique about our offerings and articulate it well," he explained. "SOASTA has incredible customers and unbelievable experience in the space, and we need to talk about how we can use that experience to help companies take their game to the next level." About SOASTA SOASTA is the leader in performance analytics. The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 3 billion user experiences monitored, measured, tested and optimized every week, SOASTA is the digital performance expert trusted by industry-leading brands, including 41 of the Top 100 Internet Retailers, such as Target, Nordstrom, Staples, Sears, Walmart, Etsy, Nike, Best Buy (News - Alert), Adobe, Intuit, Microsoft, DirectTV, Netflix and BBC. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.
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