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Premama® Named 2015 CPG Editor's Choice Award Winner by Informa's SupplySide, Recognized for Innovation and Market Impact
[October 20, 2015]

Premama® Named 2015 CPG Editor's Choice Award Winner by Informa's SupplySide, Recognized for Innovation and Market Impact


Premama®, the first nationwide line of natural powdered drink mixes specifically formulated to support the nutritional needs of expecting and new moms, today announced it was named a winner of the prestigious 2015 SupplySide CPG Editor's Choice Awards from Informa (News - Alert) Exhibitions. Premama Fertility was selected as the top pick in the Women's Health Category by the SupplySide editorial team for its achievements in innovation and market impact.

"We are honored that Premama Fertility was recognized as a leader in Women's Health," said Jamie Schapiro, Chief Marketing Officer, Premama. "Our goal was to provide palatable, complete and physician-approved products to support women on their maternity journey, and the reception by the industry and consumers has exceeded well beyond our expectations."

A groundbreaking approach to women's fertility support, Premama Fertility is an unflavored drink mix supplement that delivers an exclusive formulation that includes Myo-Inositol to help naturally support healthy egg production and ovulation. It is designed to mix with non-carbonated liquids. Other Premama supplements include Premama Lactation, Premama Essentials and Premama Essentials + DHA. Premama is available at drinkpremama.com and retailers nationwide including CVS, Buy Buy Baby and Amazon.com (News - Alert).

Since its consumer launch, Premama has gained significant attention from the media for its innovative and solution-oriented approach to women's maternity wellness and has appeared in publications including Pregnancy & Newborn, Providence Business News, BevNET, and Fit Pregnancy. Other accolades include a "Top Choice" and "Seal Excellence" award from Baby Maternity Magazine.

Winners in each of the 2015 SupplySide CPG Editor's Choice Awards' 18 categories were announced at SupplySide West 2015 during the SupplySide CPG Editor's Choice Awards Presentations at the Mandalay Bay Resort in Las Vegas, Nevada. For nearly 20 years, SupplySide has helped dietary supplement, food, beverage, animal nutrition, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.



"This year's Editor's Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category," said Heather Granato, vice president, content, in Informa's Health & Nutrition Network. "The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year's program."

Visit drinkpremama.com for more information. Visit www.supplysideshow.com to view the complete list of winners.


About Premama®
Founded in 2011, Premama strives to make all moms happier with its best-in-class line of natural powdered supplements specifically formulated to support preconception through postnatal nutritional needs, concerns and conditions. Premama's pill-free, drinkable solutions are formulated with high-quality, clinically-studied and physician-approved ingredients, and are designed to mix seamlessly with liquids and soft foods. Premama is available online at drinkpremama.com and retailers across the US, including CVS, Buy Buy Baby, Target (News - Alert).com and Amazon. Visit drinkpremama.com for more information.

About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the largest expo of suppliers fueling the healthy global marketplace. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2015 show was held October 5-9 at Mandalay Bay in Las Vegas. For more information and for future SupplySide events, please visit www.supplysideshow.com.


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