TMCnet News
Applying Digital to Comms StrategyLONDON, October 15, 2015 /PRNewswire/ -- Awards recognise digital communications excellence in Europe for six years running Another year, another group of digital specialists recognised at the 2015 Digital Impact Awards. During a night of camaraderie, networking and celebration, gold trophies were awarded to digital communications campaigns in numerous sectors and targeting a range of audiences. Among the winners were ITV Studios and Rawnet, who won 'Digital campaign of the year', MSLGROUP, who won 'Digital agency of the year' and The King's Fund, who won 'Digital in-house team of the year.' The awards were presented by comedian, Dan Willis, at the London Marriott Hotel, Grosvenor Square. Other gold winners on the night included British Heart Foundation, Fuller's and True, Microsoft Lumia and 1000heads Ltd, The King's Fund, UGG and Lost Boys and Royal Botanic Gardens, Kew. All of the winning campaigns beautifully illustrated digital's potential to enable creative, effective and innovative communications campaigns. The winners were chosen by a panel of expert judges that included Sita Aley, director, head of employee digital channels at Coutts, Toby Coffey, head of digital development at the National Theatre, Adrian Harris, head of digital communications at Bupa and Amos Mtaita, digital media content analyst in corporate communications at Deutsche Post DHL. The evening was a demonstration of the excitement and potential around digital specialists and digital communications. In today's environment, communications campaigns are rarely without an element of digital, but it takes industry leaders to push the boundaries of what is expected. All of the winners of the 2015 Digital Impact Awards are listed below: DELIVERABLES Bronze - Nomura and Living Group Highly commended - IKEA and Hope&Glory Best corporate viral campaign Gold - CoppaFeel! Silver - DigitasLBi Best digital communication as part of an integrated campaign Gold - The King's Fund Silver - Tata Consultancy Services Bronze - Galderma and Ogilvy Healthworld Bronze - LinkedIn and Brands2Life Bronze - Nomura and Living Group Highly commended - The Financial Times SOCIAL MEDIA Best use of existing social media platforms Gold - ITV Studios and Rawnet Silver - Boehringer Ingelheim and Ogilvy Healthworld Silver - Netherlands Board of Tourism and Conventions and Expedia Media Solutions Bronze - Garanti Bank and Kramp Advertising Agency Best development of proprietary social media platforms Gold - SENDirect and Connect Best community development Gold - Currys PC World and 1000heads Ltd Gold - Phillips and Emanate (One Voice Connect) Silver - Magic Light Pictures and Wilderness BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE Best intranet Gold - Canon and MSLGroup Silver - Klick Inc. Best digital employee communication Gold - Oxfam Silver - Boehringer Ingelheim and Ogilvy Healthworld Bronze - HSBC NOW Share Bronze - IKEA Foundation and Kindred Highly commended - Hitachi and WPA Pinfold Ltd BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE Best online annual report Gold - WPP plc and Addison Group Silver - BBVA and Comprend Silver - BT and MSLGROUP Bronze - Alcatel-Lucent and Lonelyleap Highly commended - ING Group Highly commended - Rolls-Royce plc and Conran Design Group EVALUATION Best evaluation strategy Gold - Anglo American and Edelman Silver - The Economist and UM London Bronze - Bupa Global and DigitasLBi Highly commended - British Council Russia and PR News SECTOR Best use of digital by charity, NGO or NFP Gold - The King's Fund Silver - Marie Curie Silver - UNICEF and e3 Media Bronze - Comic Relief Highly commended - Macmillan Cancer Support and agenda21 Digital Highly commended - SENDirect and Connect Best use of digital from the energy & utilities sector Gold - British Gas Connected Homes Bronze - Calor and Freestyle Interactive Highly commended - Shell and Radley Yeldar Best use of digital from the engineering & manufacturing sector Gold - Honda and Lost Boys Silver - RS Components Bronze - RS Components and Freestyle Interactive Highly commended - The Renault Nissan Alliance and DigitasLBi Highly commended - Ubisense and Omobono Best use of digital from the extractives sector Silver - io oil & gas consulting and Bisqit Bronze - De Beers Group and Black Sun Highly commended - Anglo American, Edelman and Investis Best use of digital from the financial services sector Gold - RBS and SapientNitro Silver - Commercial Bank of Dubai and Industry Silver - FSCS and UM London Bronze - Nomura and Living Group Highly commended - Leeds Building Society and Home Best use of digital from the food & beverages sector Gold - Hellmann's (Unilever) and Ogilvy Group Bronze - Pepsico and Blippar Best use of digital from the healthcare sector Gold - The King's Fund Silver - AstraZeneca and DigitasLBi Bronze - The Royal College of Nursing Highly commended - Acorda Therapeutics and Klick Inc. Highly commended - Bupa Global and DigitasLBi Highly commended - Novartis Pharmaceuticals Corp and Klick Inc. Best use of digital from the professional services sector Gold - Thomson Reuters and Omobono Silver - KPMG UK and Radley Yeldar Bronze - Arup and Brands2Life Highly commended - EY and Wardour Highly commended - PA Consulting and Omobono Highly commended - TLT Solicitors and Bray Leino Yucca Best use of digital from the property sector Gold - Hilson Moran and Wagstaffs Silver - Kinleigh Folkard & Hayward and Fresh Egg Silver - Taylor Wimpey and Wagstaffs Bronze - Mace and Radley Yeldar Highly commended - Willmott Dixon and UXB London Best use of digital from the public sector Silver - Royal Botanic Gardens, Kew Highly commended - Egypt Economic Development Conference and Hill+Knowlton Strategies Best use of the digital from the retail sector Gold - UGG and Lost Boys Silver - H&M and UM London Bronze - Philips Home Living and Ketchum and the OneVoiceConnect UK team Highly commended - IKEA and Hope&Glory Highly commended - Philips Avent and Ketchum and the OneVoiceConnect UK team Best use of digital from the technology, media & telecommunications sector Gold - Tata Consultancy Services Silver - British Gas Connected Homes Bronze - Türk Telekom and VODEM Highly commended - Murata and Living Group Best use of the digital from the travel & leisure sector Gold - Liftshare and DigitasLBi Silver - HotelClub and Verve Search Bronze - Insight Vacations and Redweb Bronze - Powder White and w digital Highly commended - Bristol Airport and e3 Media Highly commended - Jurys Inn and agenda21 Digital SPECIAL AWARDS Digital campaign of the year Winner - ITV Studios and Rawnet Digital in house team of the year Winner - The King's Fund Digital agency of the year Winner - MSLGROUP Contact: [email protected] ; +44-20-7998-6263 SOURCE Communicate Magazine 
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