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Attensity Introduces DiscoverNow for Quicker Time to Insight through Intelligent Categorization of the Broadest Combined Range of Data SourcesREDWOOD CITY, Calif., Oct. 14, 2015 /PRNewswire/ -- Attensity today announced the launch of DiscoverNow, a cloud-based text analytics solution that enables companies to get a more complete understanding of their customers, so they can make better business decisions faster. Through a built-in integration with the Informatica Cloud, which synchronizes data from many major business applications, DiscoverNow provides automated insights from over 150 internal and external text-based data sources on the market today, making it the first text analytics application with out-of-the-box comprehension of both corporate and social data. The breadth of data that DiscoverNow analyzes, coupled with intelligent categorization that automatically categorizes documents and articles into logical groupings, gives enterprises a holistic view of their business in real-time. "Gaining insight into what customers are saying about a company's products and services, both to the company directly, as well as to their social networks of family and friends, is essential for building and maintaining strong customer relationships," said Howard Lau, CEO of Attensity. "By pairing our text analytics expertise with Informatica's ability to connect to so many applications and their data, DiscoverNow empowers users to synthesize both structured and unstructured data from any source, giving companies the most complete view of their customers." While enterprises have access to billions of pieces of data from both internal and external sources, gleaning insights and deriving meaning from them can be overwhelming and time intensive. Within a few days of implementation, DiscoverNow can automate 80-100% of the tagging and categorization work that is typically carried out manually, compared to the 20% coverage that is typical of competitive products. This enables business users to see the 'big picture' view of their organization faster and get to the insights needed to impact the bottom line, whether that's better understanding the customer journey or managing brand reputation. "The cloud and on-premise applications that companies use to run their business contain hugely valuable customer insights. Bu when data sources are disparately distributed and decision makers don't have the data at their fingertips, then they are looking at an inaccurate view of their data," said Ronen Schwartz, senior vice president and general manager, Informatica Cloud. "The relationship between Attensity and Informatica enables our joint customers to harness internal and external data to get a real-time 360 degree view of their customers." Key features of DiscoverNow include:
DiscoverNow is available immediately, and further information is available at: www.attensity.com/discovernow-customer-text-analytics About Attensity Attensity is a venture-backed company with global operations and is headquartered in Redwood City, California. For more information, visit www.attensity.com or follow the company at blog.attensity.com, @Attensity, and facebook.com/Attensity. Note: Informatica and Informatica Cloud are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. Media Contact:
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