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Postmedia Unveils the Reimagined Windsor Star
[October 13, 2015]

Postmedia Unveils the Reimagined Windsor Star


Postmedia today announced the launch of its latest reimagined brand, the Windsor Star, unveiling innovative design changes to its rebranded platforms - print, web, smartphone and tablet - as well as changes to its form and function. With 125 years of proud heritage, the redesigned Windsor Star greeted Windsorites with a number of enhancements including more efficient navigation, richer integration of photos and videos on all digital products as well as cleaner more engaging looks.

"As a vital part of the community, our mission is to connect and engage with our readers on all platforms by producing products that are at the forefront of the industry and that our readers have told us they want," said Marty Beneteau, Editor, Windsor Star. "The new dramatic redesign offers a cleaner, more engaging user experience and richer digital platforms to showcase our award-winning journalism and premium advertising."

The reimagined Windsor Star features:

  • a redesigned smartphone app for iOS and Android (News - Alert) featuring content that is direct, concise, delivered in short bursts and updated frequently with an emphasis on follow and share with the app also enabled for Apple (News - Alert) Watch;
  • a newly designed newspaper that focuses on insights and analysis on the news that matters most to local audiences;
  • a new www.windsorstar.com updated with breaking news twenty-four hours a day and provides a faster, easily navigated experience making it easier to share stories through social media; and
  • a rebranded iPad app, avalable through Apple iTunes, providing a comprehensive tablet news experience with multimedia and rich photos.



Print audiences will be able to enjoy the newest addition to the newspaper, NP in the Windsor Star, a comprehensive package of national and international news, commentary and analysis powered by the National Post. NP in the Windsor Star includes provocative, insightful columns from renowned columnists such as Christie Blatchford, Andrew Coyne and Michael Den Tandt.

The Windsor Star's redesigned masthead combines the classic nameplate with an abstract representation of the Detroit River. Rendered in shades of blue and inspired by the waterfront, the new masthead reinforces our connection to the city and unifies our print, web, smartphone and tablet platforms.


Launch sponsor Chrysler has "taken over" the Windsor Star's website, smartphone and tablet homepages and owns a full page ad in the print edition wrap. Chrysler will also have premium ads prominently placed on all four platforms for two weeks post-launch.

A three-month marketing campaign, "At your fingertips", begins today focusing on both local and generic characters representing content categories such as news, sports, politics, business, arts and life and reinforces the accessibility readers have to the Windsor Star's content. The local characters include businesswoman Yvonne Pilon and the city's Mayor, Drew Dilkens.

The Windsor Star is located in the heart of downtown Windsor in a modern state-of-the-art facility that also houses the Windsor Star News Cafe, operated by Green Bean. The News Cafe offers a great meeting place for the public where they can grab something to eat or drink and interact with their favourite Star reporters. The facility can also be booked for a number of events from political debates to community meetings and live music performances. The Windsor Star is the only local daily newspaper published in Windsor and Essex County six days a week, Monday through Saturday.

Readers can download the redesigned smartphone app directly from iTunes or Google (News - Alert) Play for Android.

About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC (News - Alert).A, PNC.B), is the largest publisher by circulation of daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

To access visuals and other information regarding the launch please visit the Reimagined FTP site: https://ftp.postmedia.com/

Folder name: Windsor
User: Media Access
Username: mediaaccess
Password: WAedcy2
*The media access account is set to expire November 21, 2015.


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