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Postmedia Unveils the Reimagined Windsor StarPostmedia today announced the launch of its latest reimagined brand, the Windsor Star, unveiling innovative design changes to its rebranded platforms - print, web, smartphone and tablet - as well as changes to its form and function. With 125 years of proud heritage, the redesigned Windsor Star greeted Windsorites with a number of enhancements including more efficient navigation, richer integration of photos and videos on all digital products as well as cleaner more engaging looks. "As a vital part of the community, our mission is to connect and engage with our readers on all platforms by producing products that are at the forefront of the industry and that our readers have told us they want," said Marty Beneteau, Editor, Windsor Star. "The new dramatic redesign offers a cleaner, more engaging user experience and richer digital platforms to showcase our award-winning journalism and premium advertising." The reimagined Windsor Star features:
The Windsor Star's redesigned masthead combines the classic nameplate with an abstract representation of the Detroit River. Rendered in shades of blue and inspired by the waterfront, the new masthead reinforces our connection to the city and unifies our print, web, smartphone and tablet platforms. Launch sponsor Chrysler has "taken over" the Windsor Star's website, smartphone and tablet homepages and owns a full page ad in the print edition wrap. Chrysler will also have premium ads prominently placed on all four platforms for two weeks post-launch. A three-month marketing campaign, "At your fingertips", begins today focusing on both local and generic characters representing content categories such as news, sports, politics, business, arts and life and reinforces the accessibility readers have to the Windsor Star's content. The local characters include businesswoman Yvonne Pilon and the city's Mayor, Drew Dilkens. The Windsor Star is located in the heart of downtown Windsor in a modern state-of-the-art facility that also houses the Windsor Star News Cafe, operated by Green Bean. The News Cafe offers a great meeting place for the public where they can grab something to eat or drink and interact with their favourite Star reporters. The facility can also be booked for a number of events from political debates to community meetings and live music performances. The Windsor Star is the only local daily newspaper published in Windsor and Essex County six days a week, Monday through Saturday. Readers can download the redesigned smartphone app directly from iTunes or Google (News - Alert) Play for Android.
About Postmedia Network Inc. To access visuals and other information regarding the launch please visit the Reimagined FTP site: https://ftp.postmedia.com/
Folder name: Windsor
View source version on businesswire.com: http://www.businesswire.com/news/home/20151013005976/en/ |