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Marketing Executives Offer Insights, Advice in Mashable Q&A Series Sponsored by MarketoSAN MATEO, Calif., Oct. 12, 2015 /PRNewswire/ -- Marketo, Inc., has announced the second edition of its "Ask the CMO" Q&A series produced by Mashable. Eight interviews, publishing through January 2016, will focus on "Lessons Learned," exploring how the early careers of top marketing executives from Lenovo, Slack, and more paved the way for future success. The series, which launched today on the Mashable site, kicks off with an interview from Charlie Metzger, chief marketing and communications officer for the Detroit Pistons and parent company Palace Sports & Entertainment, a Marketo client. The Q&A explores the changing landscape of the sports marketing industry and how the Pistons have leveraged technology and a unique marketing strategy to reach the franchise's best-ever season ticket renewal rate and three-year revenue highs. The next piece, featuring Georgetown University McDonough School of Business CMO Chris M. Kormis, will publish the week of October 26 and will explore marketing in the higher education space. In addition to running on Mashable, the interviews will live on CMONation.com, Marketo's new destination for insights, expertise, and exclusive contentto help senior marketers succeed in the digital era. The content hub features commentary from Marketo executives, partners and customers, industry research, and conversations with some of marketing's greatest minds. "'Ask the CMO: Lessons Learned' is another example of how Marketo continues to invest in the success and development of marketing leaders everywhere," said Sanjay Dholakia, CMO, Marketo. "With connections to some of today's biggest brands, a commanding online presence, and a creative approach to content, Mashable is an ideal partner for us as we continue to look toward the future of marketing." "Lessons Learned" is an extension of the "Ask the CMO" series that Marketo debuted with Mashable around SXSW 2015. To view past interviews, visit http://cmo.marketo.com/conversations-and-interviews/. To learn more about Marketo, please visit www.marketo.com. About Marketo Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketing-executives-offer-insights-advice-in-mashable-qa-series-sponsored-by-marketo-300158159.html SOURCE Marketo |