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Do Your Homework: Top 6 Ways to Prepare for Media InterviewsNEW YORK, Oct. 9, 2015 /PRNewswire/ -- No matter how small the business, a public relations strategy that generates earned media is by far the most impactful way to influence purchasing decisions and solidify the reputation of your organization. Gaining positive news coverage offers higher credibility for your company and helps to reinforce the brand image that you are aiming to create with your marketing efforts. To ensure you are prepared for your first media interview:
For additional advice and discussion on the three remaining media relations best practices, read the latest PR Toolkit post here: http://bit.ly/1MijPrh. PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire Contact: Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/do-your-homework-top-6-ways-to-prepare-for-media-interviews-300157305.html SOURCE PR Newswire Association LLC |