Praedium Joins Etamo Business Group in Markitude Capital

MADRID, October 8, 2015 /PRNewswire/ --

Markitude just announced that Praedium has acquired 50% of the company and together with Etamo Business Group they will invest up to 2.6 million euros in the development of the first Spanish marketing and data platform for SMEs, large companies and corporations.

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Markitude is one of the most important projects that has been born in the idea lab of Etamo, main shareholder of Quonext group, consultancy of reference in Spain for business management solutions. Quonext, led by Juan Antonio Herrero, is noted for its nnovative approach to Marketing Automation, based on its extensive knowledge of integrated solutions for companies that have computer services.

Herrero, who will continue to co-manage Markitude, believes that 'the alliance with Praedium will allow good progress in the growth and maturing of the organization'. He adds that 'Praedium has demonstrated an excellent capacity to convert business like Nylstar, Meryl and Lupo, putting the industry closer to the end consumer, an end consumer everyday more demanding in terms of knowledge and quality of the product. Moreover, the fact they were already Markitude customers has strengthened our relationship and mutual trust.'

Thanks to Praedium's experience in consumer relationships, Markitude will develop new Business to Consumer solutions for managing large-scale data to be integrated with Business to Business marketing tools. Among others, the cloud based subscription will be sold mainly to vertical companies such as retailers, consumer sector companies, tourism, health and education companies or automotive. To meet this growing market, it is planned to create a team of specialist consultants who will complete a strategic account management that will offer large business and corporations tailor-made, on-premise solutions.

Markitude's team will move to the offices that Praedium has in its industrial complex in Blanes (Girona, Spain), from where it plans to consolidate the platform and grow in sales and open new branches. In this sense, it is expected to start operations soon in Mexico and the United States, and in a medium term also operate in Japan, the third largest economy in the world and a technological reference, especially in financial and insurance services.

SOURCE Markitude

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