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Deluxe Corporation Introduces New Social Sweepstakes Product
[October 06, 2015]

Deluxe Corporation Introduces New Social Sweepstakes Product


Deluxe Corporation, a leading provider of small business marketing and financial services, today launched its new Social Sweepstakes product, a full-service, customizable solution that helps small businesses design, build, promote and execute branded sweepstakes on Facebook (News - Alert). Deluxe Social Sweepstakes is powered by Deluxe's social marketing technology, and is an efficient way for businesses to engage and incentivize fans on social media to help grow their email marketing databases while staying connected to their customers.

According to eMarketer (News - Alert), 48 percent of Facebook users follow a brand because of a sweepstakes or promotion. Combining the viral reach of sweepstakes with the power of email marketing allows small businesses to stay engaged with customers. The Deluxe Social Sweepstakes product combines these two powerful customer acquisition tools, and helps businesses capitalize on the popularity of social sweepstakes to maximize their marketing efforts with fans and potential customers.

"We are excited to offer a solution that provides a new and popular avenue for our small business customers to reach their customers, generate leads and increase engagement with them," said Tom Fanelli, vice president of product, Deluxe Small Business Services.

The Social Sweepstakes solution is managed by Deluxe and includes the design and creation of the sweepstakes, a custom landing page, legal rules, an email marketing campaign, paid Facebook advertisements and reporting. Th integrated approach increases fan engagement and helps generate new leads and conversions for Deluxe's small business customers.



"Across Facebook brands are experiencing the effectiveness of social sweepstakes, and small businesses should be tapping into this great resource," Fanelli said. "We know that our customers are busy running their businesses which is why the solution is full-service - from creating the campaign, to promoting it, and final reporting - helping our customer gain full-marketing benefits from the promotion."

To learn more about the Social Sweepstakes product visit, https://ww.deluxe.com/small-business/social-media/sweepstakes


About Deluxe
Deluxe Corp. is a growth engine for small businesses and financial institutions. Nearly 4.6 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, social media, search engine optimization and logo design. For our approximately 5,600 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.


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