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Funnymen Rob Riggle and Tom Lennon Return for Made Man's Gentleman Up™ Campaign - Inspiring Guys to Shape Up, Dress Up and Man Up
[September 30, 2015]

Funnymen Rob Riggle and Tom Lennon Return for Made Man's Gentleman Up™ Campaign - Inspiring Guys to Shape Up, Dress Up and Man Up


Made Man (www.MadeMan.com), the leading men's lifestyle destination owned by DEFY Media, is back this October with its second annual Gentleman Up™ campaign, empowering men nationwide to step up their game and reenergize the gentlemanly spirit. Actor and comedian Rob Riggle returns as campaign spokesperson with an exclusive video that kicks off the campaign motivating men to do better and participate in Formal Friday™ by elevating their style on October 9th to benefit charitable partner Career Gear. For every dressed-up photo tagged with #FormalFriday on social media, Made Man will donate one dollar to Career Gear, a nonprofit that supports men in need with resources, training, and the gear to help them successfully reenter the work force.

Made Man will unveil new editorial and video content throughout October inspiring men to improve their gentlemanly skills. Actor Tom Lennon (CBS' The Odd Couple) is back with his hilarious view on how the modern man has lost his way in the series "De-Evolution of Man."

Gentleman Up™ programming highlights include:

  • Gentleman Up™ PSA - Rob Riggle schools men on how to act like a professional - and not a "jerk hole" - in the work place. Ditch the decade old Dockers and join Formal Friday™ for an important cause.
  • De-Evolution of Man - Comedian Tom Lennon tackles man buns, vaping, and the act of "Ghosting" in this returning series.
  • Mantervention (powered by Dodge) - Hosted by Gavin McInnes (Co-founder Vice, "How to be a Man"), this new tough-love series debuting October 23rd attempts to save unwitting guys from their worst habits. Debut episodes include "Manterventions" for a husband who won't put his video game controller down to leave his man cave and a successful attorney who left his day job pursue his lifelong dream to be in a band - only to join six bands, none of which are successful.
  • A-List Advice: Stephen Colbert, Neil Patrick Harris, Andy Samberg, Wesley Snipes, January Jones, Trevor Noah, Rob Lowe, Ken Jeong, and more tell Made Man what it means to be a Gentleman.
  • GUYDES - In a series of how-to videos, Made Man brings in real-world experts to show guys how to cook the perfect steak, make the perfect cocktail, buy a suit, and more.



"We're proud to kick off the second year of Gentleman Up™ and #Formal Friday, building on what we started last October and continuing our efforts to get men back into the workforce through our partnership with Career Gear," commented Joshua Fruhlinger, SVP, Lifestyle Content. "We're also thrilled to have Rob Riggle and Tom Lennon back on board adding their comedic genius to this important cause as we go after some fashion and behavioral trends that we think need to end."

DEFY Media's SMOSH, SMOSH Games, Screen Junkies, and Clevver brands will be joined by teams from Huffington Post (News - Alert), DoSomething.org, Bobonos, Indochino, Career Gear, and many more in participating in Made Man's #FormalFriday and promoting the charitable effort across their social channels. For the second year in a row, Dodge joins Gentleman Up™ as the official brand partner and sponsor of Mantervention. Tune in all month long to MadeMan.com or www.mademan.com/GentlemanUp and connect on social media:


Twitter (News - Alert) @MadeMan

Facebook www.Facebook.com/MadeMan.com

Instagram @MadeMandotcom

YouTube (News - Alert): www.YouTube.com/MadeMan

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program "Prank It Forward®," and Screen Junkies, home to the highly influential digital series "Honest Trailers." The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.


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