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Bigcommerce and Twitter Partner to Bring Buy Now to Mid-Market RetailersBigcommerce, the commerce platform of choice for fast-growing brands, announced today it has partnered with Twitter (News - Alert) to support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the social network's desktop, mobile and tablet apps. Through the partnership, Tweets including links to products sold by Bigcommerce clients will be automatically transformed into 'buyable' Tweets allowing buyers to search, discover and purchase products in-the-moment directly within the timeline. According to a recent report by Forrester Research (News - Alert)1, 80 percent of brands either currently advertise on Twitter or plan to in the next 12 months. As one of Twitter's partners for Twitter Buy Now, Bigcommerce prepares merchants to maximize their social followings to generate sales, providing the ability to:
Twitter Buy Now will be available to Bigcommerce merchants within the United States in the coming months with international rollout planned for 2016. For more information and to receive updates on availability, visit: www.bigcommerce.com/twitter. About Bigcommerce Bigcommerce is a robust, flexible commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store. Bigcommerce merchants earn more than retailers on competitive ecommerce solutions thanks to advanced features, better site performance and streamlined business processes. Founded in 2009, the company has received more than $100 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution (News - Alert) Growth and FLOODGATE. Bigcommerce supports thousands of retailers around the world from its offices in San Francisco, Austin and Sydney. For more information, visit Bigcommerce.com. 1 It's Time To Separate "Social" From "Media," Forrester Research, Inc., August 6, 2015 View source version on businesswire.com: http://www.businesswire.com/news/home/20150930005052/en/ |