Keystone Light & Chuck Testa Challenge Fans To Join In "The Hunt for the Great White Stone"

GOLDEN, Colo., Sept. 28, 2015 /PRNewswire/ -- This hunting season, Keystone Light partnered with Chuck Testa, owner of Ojai Valley Taxidermy and YouTube sensation, to launch "The Hunt for the Great White Stone."

The Great White Stone is an elusive white can hiding in select orange multipacks of Keystone Light. From September through November, fans will be on the hunt for this elusive beast, and are encouraged to collect additional cans, either standard orange hunting cans or those featuring white antlers, to stack atop the Great White Stone to build a legendary mount.

The initial plan to launch the limited edition cans was for Keystone Light and Testa to create a standard commercial together. Upon further deliberation though, Keystone Light has opted to release a behind the scenes look at the hilariousness that ensued as a direct result of working with the eccentric Ojai taxidermist.

"Our partnership with Chuck Testa started out of a desire to create a pretty simple commercial," says Franco Davis, the fictitious director of this fictitious Keystone Light commercial. "While that did not go even remotely according to plan, what we got was still something pretty special...I suppose."

Footage of the puzzling, yet charming faux-effort can be seen here:

https://youtu.be/-WTi4qhJ4pY

Testa first rose to internet stardom after launching his own Official Ojai Valley Taxidermy TV Commercial on YouTube in 2011.

"I'm so excited to be workin with Keystone Light," says Testa. "The commercial shoot went great. Not the biggest fan of the director Franco, and neither were the animals, but I think we got something real special for Keystone Light." 

Testa encourages viewers to participate in "The Hunt for The Great White Stone," by heading to their local store to "bag a legend." Fans can build as large and creative of a mount as possible utilizing orange and white antler cans atop a Great White Stone and post it to the Keystone Light Facebook page for all to see!

For more information on joining in "The Hunt for the Great White Stone," tips from Chuck Testa on bagging a legend or to share images of your legendary mount for a chance at Keystone Light prizes, visit: Facebook.com/KeystoneLight

For more information on Chuck Testa and Ojai Valley Taxidermy please visit: Ojaitaxidermy.com  

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About Ojai Valley Taxidermy
Ojai Valley Taxidermy began its long journey in the summer of 1981. Intrigued by a do it yourself bird mounting kit ordered from the back of a magazine, Chuck Testa's initial curiosity became a hobby and continues on. Knowing the Taxidermy business was the right fit and willing to throw caution to the wind, Ojai Valley Taxidermy opened its doors full time in 1987. Housed in the beautiful Ojai Valley of Southern California, Taxidermy is a most unusual business for the area more known for exclusive artists, entertainers and millionaires. Chucks warm and friendly personality, coupled with his attention to customer service has allowed him to enjoy a successful and interesting existence in a career that he is truly passionate about. Whilst working exclusively with non-living trophies, Chuck is a true animal lover and shares his home with a variety of furred and feathered friends, including 6 dogs and 2 chickens. As a small shop, Chuck depends on a select group of craftsmen to provide subcontracting and support.

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SOURCE MillerCoors

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