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Boost Your Brand's Strategy with Cause MarketingNEW YORK, Sept. 23, 2015 /PRNewswire/ -- With more than 9 in 10 consumers likely to switch brands to one associated with a good cause1, cause marketing provides a unique opportunity for small businesses to build positive brand awareness, strengthen customer loyalty and employee pride, and make a difference within the community. There's long been a strong connection between entrepreneurship and giving, and to build an effective and mutually beneficial partnership with a charity takes some planning. To get the highest impact from your cause marketing efforts:
For further discussion on how to craft a cause marketing campaign, read PR Newswire's latest Small Business PR Toolkit post here http://bit.ly/1gNHPd2. PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire Contact: 1 http://www.conecomm.com/2015-global-csr-study Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/boost-your-brands-strategy-with-cause-marketing-300147946.html SOURCE PR Newswire Association LLC |