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Brandwatch Crowns Amazon, NPR, Kaiser Permanente and Netflix as Leaders in New Social IndicesNEW YORK, Sept. 23, 2015 /PRNewswire/ -- Brandwatch, the leading social intelligence company, today unveiled the Brandwatch Social Indices, ranking the strongest social presence of brands around the world. Each month the Brandwatch Social Indices will assess the social performance of brands across retail, non-profit, healthcare and TV networks industries. In the inaugural Index, Amazon, NPR, Kaiser Permanente and Netflix were hailed as social leaders in their respective industries. The full Brandwatch Social Indices can be viewed here. The new Brandwatch Social Indices measure brands' social performance across five fundamental criteria:
"Today, there is no definitive ranking of the best social brands in the world and, in truth, without a uniform methodology for measuring human interaction there may never be," said Will McInnes, Brandwatch CMO. "We've created the Brandwatch Social Indices to encourage brands to think about their social strategies and spark conversations about how we, as an industry, gauge social interaction." To view the full Brandwatch Social Indices, please visit: https://www.brandwatch.com/the-social-indices/ About Brandwatch Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Spring 2015 social media monitoring report, is used by over 1000 brands and agencies, including Cisco, Whole Foods, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch. Now You Know. www.brandwatch.com | @Brandwatch | press office | contact CONTACT: Dinah Alobeid, [email protected], 917.846.2381 Logo - http://photos.prnewswire.com/prnh/20130207/NY56159LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brandwatch-crowns-amazon-npr-kaiser-permanente-and-netflix-as-leaders-in-new-social-indices-300147785.html SOURCE Brandwatch |