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ThinkingPhones Appoints Brian Kardon as Chief Marketing OfficerThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, today announced that it has hired Brian Kardon as Chief Marketing Officer. Brian will be responsible for the company's market positioning, brand awareness, demand generation, thought leadership, and global marketing integration. Brian joins ThinkingPhones at a time of rapid global growth and broad, cross-industry adoption. "Brian is an innovative and transformational marketer with more than 20 years' experience creating and implementing successful growth strategies for startups and global, billion-dollar organizations," said Steve Kokinos, Founder and CEO, ThinkingPhones. "As a leader with a proven history of accelerating revenue growth and helping brands enter new markets, Brian brings extraordinary business experience and marketing leadership to ThinkingPhones." Brian comes to ThinkingPhones from a role as CMO of Lattice Engines, the leader in predictive marketing and sales applications. Prior to Lattice, Brian served as CMO of Eloqua (News - Alert), where he helped lead its explosive growth and position the brand as the leader in the marketig automation sector, resulting in a successful IPO and subsequent purchase by Oracle (News - Alert). A persuasive communicator, he has served as a guest speaker at Dreamforce, Content Marketing World, Harvard Business School's "Burning Questions" Conference, and the Sirius Decisions Summit. Brian was recently named a "Top 10 Global CMO" for companies <$250 million revenue by The CMO Institute, a "Top 15 CMO" on Twitter (News - Alert) by Social Media Marketing Magazine, and one of the "Top 50 Most Influential People in Sales Lead Management" by the Sales Lead Management Association. "The workforce is evolving rapidly, but business communications have failed to keep pace with today's modern, mobile, social worker," said Kardon. "As the chief innovator in the UCaaS space, ThinkingPhones is uniquely positioned to challenge conventional thinking. We are leading the industry with innovative products focused on making every conversation and touchpoint more productive. I am thrilled to join Steve and the ThinkingPhones team." Prior to Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research (News - Alert), where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information, the largest B2B publisher in the world. Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania. About ThinkingPhones ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, seamlessly unifies voice, text, and conferencing services on a single cloud platform. The company, a three-time Gartner Magic Quadrant for UCaaS "Leader," three-time Gartner Magic Quadrant for UCaaS "Visionary," and Frost & Sullivan (News - Alert) UCaaS "Company of the Year," is the only unified communications provider suited to deliver solutions that solve the evolving collaboration challenges inherent in today's increasingly mobile and social workforce. ThinkingPhones has locations in Boston, New York, Ottawa, London, Amsterdam, Portugal, Paris, and Copenhagen. For more information, visit www.thinkingphones.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150923005196/en/ |
