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Africa B2C E-Commerce Market 2015 - Reportlinker ReviewNEW YORK, Sept. 22, 2015 /PRNewswire/ -- A new report by Hamburg-based business intelligence organization yStats.com on Africa shows that though lagging behind other world regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the increase in mobile connectivity. While countries of the continent vary in advancement of online shopping, each of them has potential for further growth. Still, South Africa is significantly ahead of all other countries in the continent by such important infrastructure indicators as Internet, smartphone and payment card penetration. An important development in South Africa is the declining share of online spending on foreign websites. Fear of hidden charges and the convenience of buying from local merchants are cited as major reasons for not buying cross-border. Nevertheless, US-based global merchant Amazon ranks among the most visited E-Commerce websites in the country, while the two largest South African online merchants Kalahari.com and Takealot.com decided to merge to join their forces against increasing local and international competition. Overall, South African B2C E-Commerce market potential is still largely untapped, as online accounted for only slightly more than 1% of total retail sales last year. Looking at other African nations, Morocco and Egypt are Africa's most advanced markets in Internet penetration, which reached more than half of the population in these countries, as of 2014. Online shopper penetration stood at below 10% in these countries, though especially in Morocco, the number of users buying over the Internet has grown significantly. In Egypt, a particular characteristic is significance of the social network Facebook, which not only generates traffic for online merchants such as Souq.com and Jumia, but also is cited by online shoppers as a website for direct placement of orders. Kenya is Africa's leader in all aspects of mobile: mobile connections account for almost all of Internet subscriptions in the country, while the number of people using mobile payment services has been growing each year to reach a significant double-digit number in 2014. Still, the country's E-Commerce market is smaller than that of some other African countries, through by mobile shopper penetration it topped them all, ranking first in this parameter together with Nigeria. Read the full report: http://www.reportlinker.com/p01930492-summary/view-report.html To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/africa-b2c-e-commerce-market-2015---reportlinker-review-300147521.html SOURCE Reportlinker |