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Origami Logic Unveils First Marketing Signal Measurement PlatformOrigami Logic announced the release of the industry's first platform designed to measure marketing signals. Marketing signals are generated every time someone clicks, opens, likes, views, tweets, shares or otherwise interacts with advertising and content. The Origami Logic Marketing Signal Measurement Platform empowers companies to convert massive streams of marketing signals into the actionable business insights required to optimize multi-channel campaigns, every day. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150917005248/en/ "The CMOs of tomorrow, must know what happened today," said Opher Kahane, CEO and co-founder of Origami Logic. "The holy grail of marketing is the ability to know with speed and precision what works and what doesn't. Most marketers still can't determine the results of their daily marketing campaigns." "We were challenged with 500+ digital accounts across multiple platforms. Gaining visibility and actionable insights was not only a manual, time consuming process, but also the delay in reporting kept us from making strategic course corrections in real time," said Kevin Scott, Director, Strategic Planning and Analytics, Digital Strategy and Enablement (DSE) group at Cisco (News - Alert). "Origami Logic enables us to aggregate all those disparate marketing signals into a single view, allowing us to gain a daily understanding of our performance. Marketing signal measurement offers a way to know what's happening every day, so that we can continually optimize for the future." "Eighteen months of intensive work with some of the largest advertisers in the world (including Visa, Pernod Ricard, Intel (News - Alert) and Cisco) led us to a unique insight: The most difficult problem is measuring the marketing signals from an ever expanding digital universe," said Alon Amit, co-founder and VP of Product at Origami Logic. "Today's marketing tools collapse under the volume, velocity, and complexity of the marketing signals being generated across channels, websites, platforms, apps, devices, data and the cloud. We are the first to fix this massive marketing problem." Marketing Signals Are the Measure of Effectiveness To manage and optimize marketing campaign investments, modern marketers must be able to measure the millions of marketing signals produced by their digital and offline programs. As previously defined in the Origmi Logic Marketing Signals Framework, marketing signals are measures of response to daily marketing activity - both the actions audiences take and the thousands of metrics marketing platforms generate. Marketing signals provide the best picture of audience interest, engagement and intent - giving marketers detailed insights into marketing performance across paid, earned and owned media. They provide a standardized way of optimizing campaign investments, understanding progress towards goals and objectives, and improving marketing performance over time. To compete in today's complex multi-channel world, it is critical that marketers harvest, organize and analyze marketing signals in a disciplined way. Marketing Signal Measurement Delivers Marketing ROI Marketing Signal Measurement (MSM) is the process of deriving and optimizing key insights from marketing signals. It fills the gap between raw data and insights in today's marketing ecosystem by combining metrics, creative assets, metadata, and campaign properties and provides a precise, standardized way to quantify and optimize campaigns. Marketing Signal Measurement enables marketers to improve marketing performance, drive business impact and increase revenue through four core phases: harvesting, refinement, analysis and activation. The new Origami Logic MSM platform addresses all four phases.
Global brands are using the new Origami Logic Marketing Signal Measurement Platform for solutions such as customer journey scorecards, in-flight campaign tracking and optimization, competitive campaign intelligence, content & creative analytics and digital command centers, among others. To learn more about the platform or read the complete Marketing Signal Measurement FAQ Guide, please visit: www.origamilogic.com/msm. About Origami Logic Origami Logic empowers marketers to answer the question, "What happened today?" by measuring the marketing signals that matter. Global brands like Visa, JCPenney, Cisco and Intel use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Origami is led by a veteran executive team and funded by top-tier investors Accel Partners (News - Alert), Icon Ventures and Lightspeed Venture Partners. Please visit www.origamilogic.com and follow us on Twitter (News - Alert) @OrigamiLogic.
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