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TapInfluence Expands All-Star Executive Team with Three Key Hires: Chief Revenue Officer, Vice President of Customer Success, and Vice President of Engineering
[September 02, 2015]

TapInfluence Expands All-Star Executive Team with Three Key Hires: Chief Revenue Officer, Vice President of Customer Success, and Vice President of Engineering


TapInfluence, the leading provider of influencer marketing automation software, today announced the addition of three key executives to its senior leadership team: Chief Revenue Officer, Frank Sette; Vice President of Customer Success, Colleen Callahan; and Vice President of Engineering, Joe Scharf. As more consumer brands and digital agencies turn to TapInfluence for influencer marketing campaigns that drive significant, demonstrable ROI, these executive hires mark the latest move to further deepen the company's product and success expertise.

"Marketers are craving better ways to connect with consumers who have lost trust in the content and messaging that comes from brands. People used to accept advertising because they had no choice but the internet changed everything," said Promise Phelon, Chief Executive Officer, TapInfluence. "Consumers now spend more time on their social networks because that's where their peers and influencers are and it's where they get all the content they need when they consider a purchase. It's now an industry imperative that brands and agencies have access to technology that easily automates and scales the entire social influencer marketing process, from identification and engagement to content distribution and measurement. As companies feel the dramatic impact of influencer marketing on their business and brand, it's essential that our team be able to help them iterate, improve and win with our technology."

The new executive hires signal thecompany's focus on revenue, customer growth, and SaaS (News - Alert) innovation. With an average of 25 years of leadership experience across SaaS and marketing technology, Sette, Callahan, and Scharf have winning track records in driving customer growth and longevity for companies such as Trulia, SendGrid, and Vendini amongst others. Sette brings critical revenue scale experience, leading both inside and enterprise level sales for information technology companies; at TapInfluence he will ensure that agencies and other enterprise partners build and expand influencer marketing businesses powered by the TapInfluence platform. Callahan's experience at Trulia showcased her talent for helping customers expand their success with products and services while building powerful relationships that turn customers into partners. Scharf brings a global technology network, having scaled engineering for one of Techstars most successful companies, SendGrid, which experienced breakneck growth and was used by over 175,000 customers during his tenure.



"We're transforming the influencer marketing game by bringing automation to a space where people said it couldn't be used. As a result, we face an insatiable appetite for the scalability and ease of use that TapInfluence provides and we're not shy about benefiting as marketers abandon legacy tactics as seen with display ads," continued Promise Phelon. "Consumers demand better from the brands they love today, and we're thrilled to be expanding our team to ensure that brands reach and relate to consumers authentically, at scale, and on the channels they're addicted to."

About TapInfluence
TapInfluence offers the leading influencer marketing automation platform, providing brands and agencies with the technology to create, scale, and maintain better relationships with consumers by harnessing the reach and relevance of online influencers.


We are pioneering the influencer marketing industry, empowering brands such as Kraft, Horizon Organics, and P&G to reimagine and cultivate deep, trusted relationships with their consumers, by working with respected influencers. Our marketing software is the only technology that identifies the best influencers for a brand's audiences from within an exclusive influencer marketplace and automates the entire workflow including content creation, distribution, performance and data-driven optimization. Our marketplace provides an unprecedented network of opt-in influencers that reaches over one billion consumers across all social channels.

TapInfluence is powering the influencer marketing automation space and is on a mission to enable always-on, scalable, high ROI influencer marketing for the world's leading brands through the power of technology and automation. For more information, please visit tapinfluence.com.


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