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University of Kentucky Launches the New UKAthletics.com, a State-of-the-Art Digital Experience for FansLEXINGTON, Ky., Aug. 31, 2015 /PRNewswire/ -- UKAthletics.com has undergone a comprehensive redesign that will create a more interactive digital experience for fans on all devices, Athletics Director Mitch Barnhart announced. This is the first site redesign for UK since 2011, demonstrating the University's commitment to a new, full suite of updated digital fan experiences. The expansive digital product portfolio includes state of the art responsive web, enhanced mobile, integrated social media, live video streaming, video on demand and custom content. "We are committed to creating the best possible experiences for our fans, whether they are attending events or visiting our website," Barnhart said. "This redesign is another step toward that goal. I would like to thank my staff, SportsLabs and JMI Sports for their continuing work to make UKAthletics.com the best it can be." The new website and portfolio of digital products was developed in partnership with UK rights holder JMI Sports and SportsLabs, a leading sports technology and media company. The collaboration is developing a comprehensive digital roadmap that includes first to market technologies, new distribution outlets and a digital monetization strategy that will focus on adding to the value of the blue chip Kentucky brand. JMI Sports' UK Sports & Campus Marketing President Paul Archey explained, "UK's enhanced digital portfolio will enable new sales partnerships that will bring unique digital experiences to local and national sponsors." As part of the new platform, Paul Miller Ford will sponsor a live stream of Coach Calipari and Coach Stoops radio shows, to broaden the reach to fans. The website offers fans key new features, including:
"JMI Sports will always look for the best in class products, services and technology to serve the needs of UK and strengthen our partnership," added Erik Judson, CEO of JMI Sports. "Our team in Lexington, led by Paul Archey, performed extraordinary due diligence to find the best solution for UK Athletics. We are very pleased and proud to have SportsLabs as a partner." "Working hand-in-hand with the university and JMI Sports, we believe we are building something extraordinary that will better deliver on the premium brand that is the University of Kentucky," said John Burris, president of SportsLabs. About JMI Sports About SportsLabs – GO CATS – For more information contact: For more information about JMI Sports contact: For more information about SportsLabs contact: This content was issued through the press release service at Newswire.com. For more info visit: www.newswire.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/university-of-kentucky-launches-the-new-ukathleticscom-a-state-of-the-art-digital-experience-for-fans-300135235.html SOURCE SportsLabs |