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Procera Speaking on "How to Turn Big Data into Big Money" at CTIA Super Mobility 2015FREMONT, Calif., Aug. 27, 2015 /PRNewswire/ -- Procera Networks, Inc., the global Subscriber Experience company, today announced that Vice President of Global Marketing Cam Cullen will speak on a panel at the CTIA & Northwestern Mobile Intelligence Conference. Held in conjunction with CTIA Super Mobility 2015, the panel titled, "How to Turn Big Data into Big Money," will present on Thursday, September 10 at 3:15 p.m. PDT. The CTIA & Northwestern Mobile Intelligence Conference, produced in partnership with CTIA–The Wireless Association® and Northwestern University's McCormick School of Engineering, will convene key influencers to highight the latest research and advancements in the quickly evolving mobile industry. CTIA Super Mobility 2015, the largest mobile marketplace in the Western Hemisphere, will take place September 9-11 at the Sands Expo and Convention Center in Las Vegas. Many terabytes of data are generated and collected by our digital environment with relative ease, but its true value can only be unlocked when operators can understand what the data is actually saying about their subscribers, and not just the network itself. Currently, the available data far exceeds the value we derive—value from predicting equipment failure, personalizing advertising, identifying inefficiencies and business opportunities—but some are finding treasure in the sea of data. In this session, panelists will discuss real world use cases and lessons from early adopters on how they are able to extract the value from Big Data to increase revenue, reduce OPEX, develop innovative new services, and boost customer loyalty. The Mobile Intelligence Conference will provide a curriculum focused on key industry segments, including Connected Life, Future Mobile Networks Startup Innovation and Disruption. Attendees will customize their learning experience by selecting from sessions that outline big picture overviews, case studies, current challenges, latest technologies and new business models. For more information about Procera's Big Data solutions for network operators, visit www.proceranetworks.com/insights. For more information about CTIA Super Mobility 2015, including the full list of conference sessions, map of the show floor and registration details, visit ctiasupermobility2015.com. About Procera Networks, Inc. About CTIA Super Mobility 2015 Press Contact Logo - http://photos.prnewswire.com/prnh/20150604/220972LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/procera-speaking-on-how-to-turn-big-data-into-big-money-at-ctia-super-mobility-2015-300133982.html SOURCE Procera Networks, Inc. |