[August 19, 2015]

Research and Markets: Singapore Telecommunications 2014 - Incorporates Advanced Research Techniques with Industry Know-How

Research and Markets (http://www.researchandmarkets.com/research/vwh6ll/customer) has announced the addition of the "Customer Experience Management Report - Singapore Telecommunications 2014" report to their offering.

This report explores the relationship of the experiences provided by telecommunications companies for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.

Methodology:

• Study incorporates advanced research techniques with industry know-how
• Merge best practice design with appropriate sector-specific terminology
• Combines the knowledge of whom to target with the ability to access difficult-to-reach target groups
• Research methods integrate research objectives with industry specifics
• Questionnaire design and specification of areas of inquiry based on industry-specific knowledge as well as best instrument validation techniques
  
  
  
  

Key Topics Covered:

1. Research Methodology

2. Executive Summary

3. CEM Study-Singaporean Telecommunications Services 2014

4. Understanding Pre-Purchase Behaviour

5. Understanding Purchase Behaviour

6. Understanding Post-Purchase Behaviour

7. Analysis by Customer Experience Index (CEI)

8.1 Analysis by Company: SingTel (News - Alert)

9. Analysis by Company: StarHub

10. Analysis by Company: M1

11. Our Final Words: What We Are Excited About

Companies Mentioned

• M1
• SingTel
• StarHub
  

For more information visit http://www.researchandmarkets.com/research/vwh6ll/customer

View source version on businesswire.com: http://www.businesswire.com/news/home/20150819005615/en/

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