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SOASTA Announces Chief Marketing Officer Digital Operations Center™ - a Modern Sales and Marketing 'Command Center'
[August 17, 2015]

SOASTA Announces Chief Marketing Officer Digital Operations Center™ - a Modern Sales and Marketing 'Command Center'


VentureBeat GrowthBeat Summit-SOASTA (News - Alert), the leader in performance analytics, is announcing today at the VentureBeat GrowthBeat Summit the innovative SOASTA Chief Marketing Officer Digital Operations Center (DOC) - a key driver in enabling digital businesses to deliver exceptional user experiences, marketing conversion and monetization. It functions as a "command center" for digital business, correlating marketing, sales, performance and IT operation data sources and providing actionable intelligence into how customers are interacting and transacting with digital businesses on the web and mobile devices anytime, anywhere. SOASTA's CMO DOC is being featured in GrowthBeat's Technology Spotlight Series.

In order to hit business objectives, marketing departments need to be in sync with the IT Operations team so that they can deliver optimal user experiences. The CMO DOC creates a unified view of marketing intelligence accessible anywhere, so that the entire team is aligned around the same goals. The CMO DOC integrates live data streams and analytics relevant to business performance, from competitive benchmarking and sales campaigns to marketing analytics and infrastructure monitoring, all from a single pane of glass.

"Optimizing the user experience is central to the success of any digital business, empowering a business to build a performance-driven culture," said Ann Ruckstuhl, SOASTA CMO. "In today's competitive business environment, CMOs need to manage their businesses in real time in order to provide customers with a positive user experience. Now, with SOASTA's CMO DOC, there is a way to optimize marketing and sales around knowledge of the customer - a significant compeitive advantage."



"I know first-hand how challenging customer intelligence 'silos' have been," Ruckstuhl continued. "There hasn't been a single source of truth providing real-time, actionable insights. But with the SOASTA CMO DOC a marketer can isolate problems and more easily see and comprehend where problems are occurring and drive marketing performance in real time by device, geography and campaign."

Customer Knowledge and mPulse


SOASTA's CMO DOC takes analytics gathered from real user monitoring, performance testing and forecasting to help CMOs and other business stakeholders visualize the "health" of their digital businesses. At the heart of CMO DOC lies SOASTA mPulse, which provides metrics around real user experiences across the globe, in real time. It allows the management of marketing campaigns, analysis of user acquisition and sales monitoring. Built on an advanced performance analytics engine, the CMO DOC uses innovative visualizations that can be displayed on a mounted wall display, on the desktop or on a mobile device.

Designed to integrate with tools with which the team is already familiar, the CMO DOC encourages collaboration among stakeholders across the organization by complementing the tools and processes already in place. However, the data that is accessible by the DOC enables it to help a CMO monitor a retail site's campaign by correlating website traffic, user behavior and site performance with conversion. Once the problem is isolated, the data can be shared, and the appropriate teams can use the data instantly to drill down and identify and fix problems.

Availability

SOASTA CMO DOC is available immediately with offerings that include SOASTA DOC software, SOASTA CloudTest for integrated load testing, SOASTA mPulse for real user monitoring, and installation and consulting services.

Learning More

O'Reilly Media has published a book for companies planning to make the most of the SOASTA DOC. "Getting Started with a Digital Operations Center" by Tammy Everts is available for download at http://www.soasta.com/getthedoc.

About SOASTA

SOASTA is the leader in performance analytics. The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 3 billion user experiences monitored, measured, tested and optimized every week, SOASTA is the digital performance expert trusted by industry-leading brands, including 39 of the Top 100 Internet Retailers, such as Target, Nordstrom, Staples, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft (News - Alert), DirectTV, Netflix and BBC. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.


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