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Research and Markets: Global Application-Specific Standard Product (ASSP) Market 2015-2019 With Analog Devices, Infineon Technologies, STMicroelectronics & Texas Instruments DominatingResearch and Markets (http://www.researchandmarkets.com/research/637cll/global_assp) has announced the addition of the "Global ASSP Market 2015-2019" report to their offering. The global ASSP market to grow at a CAGR of 3.5% over the period 2014-2019. An application-specific standard product (ASSP) is a semiconductor device used for a specific application by multiple units. It is a general purpose IC that implements a specific function and caters to a wide market and not just to one customer. Consumers prefer ASSPs as there is no need to design the required IC from scratch, making them cost-effective. They are used in communications, automotive, consumer electronics, computers, and industrial applications. This report covers the present scenario and the growth prospects of the global ASSP market for 2015-2019. This report considers 2014 as the base year and provides data for the trailing 12 months. To calculate the market size, the report considers revenue generated by ASSP manufacturers. In the current scenario, portable electronic devices become obsolete within a short time span. This obsolescence is because of the quick succession of launches of next-version models by vendors. Previously, the replacement period of electronic devices was longer compared to the replacement cycle period of e8-12 months observed currently. With reduction in the time span of product replacement cycle, the demand for ASSPs in newly launched devices is expected to rise dramatically. According to the report, the availability of low-cost smartphones in emerging markets such as China and India and greater Internet penetration worldwide are expected to increase the shipment of smartphones by 2019. Also, a number of local market participants have started introducing tablets in their countries, and this number is expected to increase during the forecast period. ASSPs are an integral part of these devices; hence, the growing demand for these devices will instigate a subsequent demand for ASSPs, leading to market growth. Further, the report states that high capital investment is a major challenge hindering the market. However, the report does not take into consideration the following while calculating the market size:
Key Vendors Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/637cll/global_assp
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