[July 30, 2015]

Premama® Teams Up with Amazon Launchpad for Retail Launch

Premama®, the first nationwide line of natural powdered drink mixes specifically formulated to support the nutritional needs of expecting and new moms, today announced its participation in the Amazon Launchpad program, which makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. Premama is one of the Amazon Launchpad vendors recommended by more than 25 top accelerators, crowd-funding platforms, and venture capital firms.

"We are thrilled to have the opportunity to be a part of the new Amazon Launchpad program," says Jamie Schapiro, Chief Marketing Officer. "It is truly an honor to be working with the premier ecommerce site on their latest venture and we look forward to seeing it grow and evolve."

The Amazon Launchpad store is the place to discover unique and unexpected products from today's brightest startups. Amazon curates the ever-expanding collection of cutting-edge products, showcasing fresh innovation from popular crowd-funding platforms, incubators, and startups. Explore the stories of the inventors and entrepreneurs that brought these ideas to life, then buy with the all confidence you expect from Amazon.com (News - Alert). Products are also eligible for Free Two-Day Shipping with Amazon Prime.

Through Amazon Launchpad, Amazon.com is offering Premama's entire line of pill-free supplements, designed to take a woman all the way from conception to breastfeeding, which includes:

• Premama Fertility: An unflavored drink mix supplement designed to mix with non-carbonated liquids to deliver an exclusive formulation that includes Myo-Inositol, which helps naturally support healthy egg production and ovulation.
• Premama Essentials: An unflavored prenatal multivitamin drink mix designed to blend with non-carbonated, flavored liquids and soft foods to deliver a proprietary formulation of Folic Acid, clinically-studied non-constipating Iron and other essential nutrients.
• Premama Essentials + DHA: A citrus-flavored prenatal multivitamin drink mix designed to blend with non-carbonated liquids to deliver an exclusive formulation of nutrients, along with DHA to support healthy fetal development and Vitamin B6 to soothe morning sickness.
• Premama Lactation: A berry-flavored drink mix supplement designed to mix with non-carbonated liquids and formulated with Fenugreek, Fennel Seed and Blessed Thistle to help naturally support healthy milk production, along with Folic Acid, Vitamin D3, Calcium and other essential nutrients for both mother and baby.

About Premama

Founded in 2011, Premama strives to make all moms happier with its best-in-class line of natural powdered supplements specifically formulated to support preconception through postnatal nutritional needs, concerns and conditions. Premama's pill-free, drinkable solutions are formulated with high-quality, clinically-studied and physician-approved ingredients, and are designed to mix seamlessly with liquids and soft foods. Premama is available online at drinkpremama.com and retailers across the US, including CVS, Buy Buy Baby, Target (News - Alert).com and Amazon. Visit drinkpremama.com for more information.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150730006471/en/

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