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Fluent Releases New Research on Digital Apparel Shopping at Experian Marketing Services Client SummitLAS VEGAS, July 30, 2015 /PRNewswire/ -- Fluent, Inc., a leading consumer marketing and advertising technology company, today released new research on digital apparel shopping at the Experian Marketing Services 2015 Client Summit in Las Vegas, NV. The "Consumer Pulse: Apparel Shopping" report reveals that American consumers are increasingly comfortable with shopping through their smartphones, and that many are using digital channels like social media and email marketing to engage with apparel brands. For its study, Fluent surveyed over 1,600 American adults, asking a range of questions pertaining to their preferences for shopping online or in-store, what motivates their purchase decisions, and their use of digital channels to shop and connect with their favorite brands. Some of the key findings from the report include:
Cohen will moderate a roundtable at the Summit on Thursday, July 30th at 2:40pm PST titled "The Future of Customer Acquisition: People-based Marketing". The roundtable will feature a discussion about the core principles of people-based marketing, highlight best practices for identifying – and targeting – consumers who fit brands' "most valuable customer" profile, and offer concrete tips and tactics for driving growth through large scale email subscriber and customer acquisition campaigns. As a Silver Sponsor, Fluent will also have a kiosk at the event, where it will have hard copies of the "Consumer Pulse: Apparel Shopping" report available at no cost to all Summit attendees. The report is also available for download here: http://www.fluentco.com/resource/consumer-pulse-apparel-shopping-2015/. About Fluent's "Consumer Pulse: Apparel Shopping" Report The "Consumer Pulse: Apparel Shopping" survey was conducted online within the United States by Fluent, Inc. from July 17-20, 2015 among 1,670 American adults (aged 18-65+). Respondents were randomly selected, and the findings are at a 99% confidence level with a margin of error of +/- 3.5%. Fluent's proprietary ad serving technology includes a real-time survey module that was used to facilitate the data collection for this study. Media and analyst inquiries: [email protected]. About Fluent Fluent is the industry leader in customer acquisition. The company's proprietary ad serving technology and its extensive publisher network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins and other actions on behalf of more than 500 leading brands and direct marketers. The company is privately held and based in New York City. To find out more, visit http://www.fluentco.com. Media Contact: North 6th Agency, Inc. (For Fluent) To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fluent-releases-new-research-on-digital-apparel-shopping-at-experian-marketing-services-client-summit-300121068.html SOURCE Fluent, Inc. |