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Leasing and Installment Plans Boost Customer Choice and Mobile Operator Margins says Strategy Analytics
BOSTON, July 29, 2015 /PRNewswire/ -- Smartphone and feature phone Equipment installment Plans (EIPs) and lease arrangements now account for well over half of postpaid device activations in the US, putting customers more in control of their service experience and allowing carriers to better match costs to value opportunities in the market. The latest report from Strategy Analytics' Wireless Operator Strategies (WOS) service, "Global Momentum for Equipment Installment Plans as Verizon/AT&T See Further Growth", recommends more operators adopt de-coupled business models as a means of better targeting preferences across diverse customer segments by increasing device choice and upgrade opportunities. Click here for the report: http://bit.ly/1gje18O Other key findings of the report include:
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies, said, "By giving users greater ownership of their device upgrade timing, EIPs meet the needs of both those with rapid device upgrade requirements and those happy to keep the same handset for 3-4 years. We have also seen healthy growth in lease plans in recent quarters with Sprint Lease and T-Mobile's Jump! On Demand targeting the rapid upgraders." Phil Kendall, Executive Director, Wireless Operator Strategies, commented, "With fewer subsidies, EIPs and lease plans put more device selection choice back in the hands of consumers. Device vendors should be aware of the risk of polarization of device portfolios in EIP markets and, more importantly, work on clear messages about the benefits of their models and their specific device features as customers are weaned off chasing subsidies in the market." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com European Contact: Phil Kendall, +44 1908 423 620, [email protected] Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leasing-and-installment-plans-boost-customer-choice-and-mobile-operator-margins-says-strategy-analytics-300120542.html SOURCE Strategy Analytics |