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The Snapchat Report - Winning At Media and Marketing in a Mobile-First WorldNEW YORK, July 29, 2015 /PRNewswire/ -- The most urgent strategic challenge for media and marketing professionals is engaging consumers in a mobile-first world. What You'll Learn From Futurescape's Snapchat Report The report analyses how Snapchat engages the elusive and highly prized Millennial demographic, with mobile video content which is created for smartphones and scheduled like broadcast television. Global Media Owners: You will learn how CNN, MTV, ESPN, Daily Mail, Cosmopolitan, Vice and others partner with Snapchat to gain millions of views for media content and brand advertising. Snapchat Discover: We will show you how Snapchat has created a unique form of mobile TV which inspires users to discover content from both media companies and brands. Media Partnerships: The report includes a complete breakdown of Snapchat's TV and media partners and a detailed analysis of how they approach producing content for the Discover platform. Original Content Ambitions: Snapchat has itself become a mobile content producer, recruiting an in-house editorial team and a senior CNN reporter, and it supports original third-party productions, all of which are distributed via the Snap Channel on Discover. New Advertising Formats: We describe Snapchat's brand advertising business model and the advertising opportunities which Snapchat offers brands. Brand Ad Campaigns and Sponsorships: Find out how major brands, such as Audi, Dove and Taco Bell, run innovative campaigns via Snapchat's Our Stories and Discover. Key Data and Company Timeline: For instant reference, the Key Data section provides essential statistics about Snapchat's Millennial users, while the Company Timeline gives a year-by-year account of Snapchat's development. Report details: 59 pages of analysis, with 15 tables and figures Read the full report: http://www.reportlinker.com/p03016193-summary/view-report.html About Reportlinker ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-snapchat-report--winning-at-media-and-marketing-in-a-mobile-first-world-300119239.html SOURCE Reportlinker |