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Synthesio and DataSift Partner to Launch Advanced Audience Analytics With Anonymized and Aggregated Facebook Topic DataNEW YORK, July 28, 2015 /PRNewswire/ -- Synthesio, the leading global Social Intelligence platform, announced a strategic partnership with DataSift, creating Synthesio's Audience Analytics, one of the first platforms to provide businesses with the ability to understand, aggregate and analyze the perceptions and trending topics in aggregate form for Facebook's 1.44 billion users. "Partnering with DataSift will provide Synthesio customers with ability to analyze audiences on Facebook through this anonymized and aggregated Facebook topic data," explained Leah Pope, VP of Global Marketing for Synthesio. "Ultimately, this partnership is a strategic piece of our ongoing desire to provide our customers access to the deepest and richest social analytics." Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names and other subjects that people are sharing on Facebook. This data, combined with Synthesio's social intelligence platform, will empower businesses to analyze:
"DataSift empowers companies to pluck the signal from the data noise, gaining deep insight into what Facebook audiences are engaging, discussing and sharing -- all in an aggregated, anonymized and privacy-safe way," said Tim Barker, Chief Product Officer, DataSift. "We're pleased that Synthesio is partnering with us to offer its clients market and brand-specific intelligence to boost customer engagement and brand innovation." About Synthesio About DataSift Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift's vast ecosystem of partners includes Oracle and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com. Facebook® is a registered trademark of Facebook Inc. Media Contact: Logo - http://photos.prnewswire.com/prnh/20150414/198444LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/synthesio-and-datasift-partner-to-launch-advanced-audience-analytics-with-anonymized-and-aggregated-facebook-topic-data-300119724.html SOURCE Synthesio |