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At 75 Years Old, Di Bruno Bros. Revamps Online Store for Modern AgeBigcommerce and Groove, a Baltimore-based creative marketing, web design and development agency, today announced the re-launch of Di Bruno Bros.' online store. As part of a strategic plan to expand its online retail operations, Di Bruno Bros., a specialty retailer of the year award recipient and central figure in the burgeoning Philadelphia culinary industry, selected Bigcommerce Enterprise over competitive platforms to power sales of its unique collection of specialty foods and gifts to consumers nationwide. Since its re-launch, the new Di Bruno Bros. store has seen a 19.5 percent increase in online orders as well as a 43 percent improvement in conversion rates. "This site reflects the true essence of the Di Bruno Bros. organization," said Mack McGee, Groove principal and executive vice president. "The Di Bruno team is a passionate group focused on providing quality products and education about gourmet foods to its customers. We're confident the website will drive growth for this rapidly expanding sales channel. As for now, the site captures everything but the aroma of Di Bruno's magical stores. We are working on that, too." Prior to the redesign, Di Bruno Bros.' mobile shopping experience converted at a rate that was considered low by industry standards. With nearly 40 percent of the former site's traffic coming from mobile devices, Groove was tasked with developing a responsive, mobile-optimized experience that enabled Di Bruno Bros. to capture incremental revenues from mobile shoppers. "Groove helped us embrace the intuitive Bigcommerce platform and surpassed our design expectations, building a powerful dgital experience around our values of great food and great people," said Bill Mignucci Jr., Di Bruno Bros. president. Additionally, it was critical that Di Bruno Bros.' new store design reflect the company's iconic brand and customer service, offering ease of use for the online shopper and optimal search functionality. Unlike Di Bruno Bros.' previous platform, by developing on the Bigcommerce Enterprise platform Groove was able to deliver a robust functionality within budget while reducing total cost of ownership and providing a more flexible framework for further development. The new platform also provides Di Bruno Bros.' the ability to measure transactions through enhanced reporting tools to aid in marketing optimization. "As we explored ecommerce platform options, we discovered we didn't need the complexity offered by our previous system," said Janeane Tolomeo, marketing and content manager, Di Bruno Bros. "The digital space continues to change exponentially, and having a platform proven to keep pace with trends and functionality advances was important to us. Bigcommerce is always updating and listening to its customers, giving us great confidence our investments in our site will continue to pay dividends now and in the future." Di Bruno Bros. has put the same level of resources behind the online store launch as it has in a new brick-and-mortar location. Online and mobile customers are now able to shop and ship more products across the country, including a collection of Di Bruno Bros. bestselling items and unique gift baskets. The site also features specialty foods categorized by customer mood, and offers educational tools and videos. To learn more about Bigcommerce Enterprise and Groove's services, visit: https://www.bigcommerce.com/experts/groove. About Bigcommerce Bigcommerce is a robust, flexible ecommerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store. Bigcommerce merchants earn more than retailers on competitive ecommerce solutions thanks to advanced features, better site performance and streamlined business processes. Founded in 2009, the company has received $125 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution (News - Alert) Growth and FLOODGATE. Bigcommerce supports more than 95,000 retailers around the world from its offices in San Francisco, Austin and Sydney. For more information, visit Bigcommerce.com. About Groove Founded in 2007, Groove is one of the nation's premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to businesses around the world, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine "Inc. 5000" list, as an Agency Post "Agency 100" and as a "Best Young Company to Work for" by turnstone. Groove was also named a 2014 "Best Place to Work" in Baltimore by the Baltimore Business Journal, taking first place in the small business category. To learn more about Groove, visit http://gotgroove.com.
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