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Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion In 2015NEW YORK, July 23, 2015 /PRNewswire/ -- Forensiq, a leading ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called "mobile device hijacking" which affects more than 12 million devices and 13% of global in-app pre-bid advertising inventory. This fraudulent activity is performed by mobile applications that rapidly load hidden ads and emulate human behavior, drawing many parallels to traditional botnets. Fraudsters collect payments from advertisers for these maliciously hidden ads. The study includes a video demonstration of the behavior of the malicious apps, which was exposed by a custom packet capture and analysis tools. These tools allowed the Forensiq team to uncover that many apps launch on reboot, without the user loading the application. Key findings from the study conducted include:
For more information on the study, including a full detailed report, please visit: For a video link demonstrating the malicious app activity, please visit: https://vimeo.com/user28999497/forensiq-mobile-app-fraud-study About Forensiq: Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines the latest technology plus a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more visit www.forensiq.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/forensiq-projects-in-app-ad-fraud-will-surpass-1-billion-in-2015-300117453.html SOURCE Forensiq 
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