TMCnet News
Kentico Global Survey: Healthcare Provider Websites Play An Important Role, but Still Need WorkBEDFORD, N.H., July 22, 2015 /PRNewswire/ -- Kentico Software, the provider of all-in-one CMS, E-commerce, and Online Marketing platforms, today unveiled the results of a global survey of web users in the healthcare market. The top findings: while healthcare providers are, for the most part, using the web to better serve patients, they still have work to do. Kentico's Patient Attitudes Toward Healthcare on the Web Survey is the latest installment of Kentico's ongoing Digital Experience Research Series and the first to add EMEA and APAC opinions to its usual US-based findings. According to this new survey, nearly three quarters (72 percent) of respondents feel that websites currently offered by healthcare providers could be more helpful. The top criticisms: inability to contact healthcare professionals via the user's preferred method of contact; difficulty finding the information they're looking for; and the inability to chat with a healthcare representative via the website in real time. Online Reviews and Automatic Notifications are Hot; Social Media is Not Meanwhile, 69 percent reported finding value from receiving emails or text messages from a healthcare provider. The appeal of being texted with appointment reminders, guidelines for upcoming tests, or other useful information apparently runs very high. One big surprise came in the area of social media. Social networks, in theory, give healthcare providers a forum through which to provide information. In practice however, 69 percent of patients surveyed don't consider a social media presence important for healthcare professionals – perhaps because of the desire to keep healthcare-related data confidential. Mobile Matters Nearly one-third of survey respondents expressed some difficulty in accessing and navigating healthcare-related sites through a mobile device, while 43 percent said they typically visit healthcare-related websites via a desktop computer. While patients put mobile text messaging with healthcare providers towards the top of the list of communication choices, only 19 percent report being able to communicate with providers this way – and 37percent say they can't even reach providers via email. Desired Website Features #1: Ease of finding information and responses to questions "Using the web to communicate in regulated industries such as healthcare is challenging," said Kentico CEO and Founder Petr Palas. "However, healthcare providers seem to have made significant strides in recent years in the use of the web to connect with patients in meaningful ways." Palas continued, "Patients are reacting positively to what they have seen so far, but clearly they want much more. The survey suggests that healthcare providers need to continue to adapt to the mobile, real-time habits of future generations." Kentico's Patient Attitudes Toward Healthcare on the Web Survey is the ninth installment of an ongoing Digital Experience Research Series that Kentico has conducted since 2013. Previous surveys include: 1. Customer Experience Survey More than 1,000 Internet users 18 years old and over participated in Kentico's Patient Attitudes Toward Healthcare on the Web Survey, conducted online from June to July 2015 in three major geographies where the company does business: North America (United States), EMEA (United Kingdom, Czech Republic, France, Germany, Netherlands), and APAC (Australia, and New Zealand). About Kentico Founded in 2004, Kentico is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia. Kentico has 1,000 digital agency partners and powers more than 25,000 websites across 100 countries. Customers include Bacardi, Twinings, Great British Chefs, Gibson, Mazda, Mighty River Power, Run and Become, Sony, and Vodafone. All product and company names herein may be trademarks of their respective owners. Media Contacts: Chris Blake Jim Panagas Logo - http://photos.prnewswire.com/prnh/20130530/SF23337LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/kentico-global-survey-healthcare-provider-websites-play-an-important-role-but-still-need-work-300116457.html SOURCE Kentico Software |