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Research and Markets: Intel Strategies in the Mobile Device Market 2015: Mobile AP Strategies, Status, Advantages, Partnerships and Operating System Support

[July 17, 2015]

Research and Markets: Intel Strategies in the Mobile Device Market 2015: Mobile AP Strategies, Status, Advantages, Partnerships and Operating System Support

Research and Markets (http://www.researchandmarkets.com/research/v8kdwl/intel_strategies) has announced the addition of the "Intel Strategies in the Mobile Device Market" report to their offering.

This report details Intel's (News - Alert) mobile AP strategies, status, advantages, partnerships and operating system support for different smart mobile device markets. It analyzes the CPU giant's operation progress in different industries in 2014 and forecasts Intel's development and direction for 2015 and beyond.

Since 2014 Intel has successfully penetrated into the mobile device market quickly by providing partners various subsidies and establishing a supply chain in China, helping it to achieve a shipment record of 46 million mobile application processors (APs) in the year. At the same time, the CPU giant also generated an enormous los of US$4.2 billion from the business, causing its Mobile and Communications Group (MCG) to have been merged by the PC Client Group (PCCG) and the company has turned conservative about its mobile market strategy for 2015.

However, demand for 2-in-1s and the launch of Windows 10 are still expected to bring business opportunities to Intel in 2015. Intel's China Tech Ecosystem (CTE) supply chain is gradually growing mature and the Atom X3 (SoFIA) processors, which Intel has jointly developed with a China AP supplier, has also started finding opportunities in the market despite the overall environment still remaining competitive.

Key Topics Covered:

1. Overview

- Intel mobile market: Definition and scope

- Key points of Intel's mobile market strategy

- Intel mobile device shipment forecast, 2013-2016

2. Intel on Android (News - Alert) tablets

- Intel strategies of subsidies and CTE in 2014

3. Intel on Windows tablets

- Detachable and Surface Pro 3 drive shipments in 2014

- For tablets, Windows to replace Android

4. Intel on Android smartphones

- Intel relies on Asus to prop up product line in 2014