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Mobile Video Traffic Spikes over Fourth of July Weekend as Consumers Take to the RoadNEW YORK, July 13, 2015 /PRNewswire/ -- Videology, a leading software provider for converged TV and video advertising, today announced findings from an internal study on the growth of mobile video advertising. In an example of shifting consumer viewing patterns, Videology found that over 4th of July weekend, mobile video traffic in North America, as measured by ad requests within its platform, increased approximately 89% as compared to typical days the previous month. In contrast, there was approximately a 24% decrease in video PC traffic from the previous seven days. Since July 4th weekend is generally associated with greater travel and outdoor activities, this data suggests that Americans are clearly taking a "best screen available" approach to their video viewing needs. "There is typically a decline in online traffic over holidays due to additional activities and travel," Videology found that in response to these shifts, demand for mobile video advertising is outpacing overall video advertising increases. The number of total video ad impressions doubled year-over-year (as May 2015), while the number of mobile video impressions increased 17 times. Videology cites several key reasons for this massive growth in mobile:
"While mobile usage among consumers has been escalating for some time, this year has been a tipping point in terms of advertisers' use of mobile video. Mobile video's targeting capabilities are becoming more robust, and insights into mobile's contributions to cross-screen campaigns are deepening," added Schleider. "Overall, mobile offers an incredible opportunity for video advertisers in terms of brand safety, viewability and efficiency. Advertisers are discovering empirically that the proper allocation of mobile added to the overall mix of screens results in greater ROI." About Videology Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America. Contact: Michele Skettino, [email protected], 212-231-7853. Photo - http://photos.prnewswire.com/prnh/20150713/235690-INFO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mobile-video-traffic-spikes-over-fourth-of-july-weekend-as-consumers-take-to-the-road-300112177.html SOURCE Videology |