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Global Mobile Augmented Reality Market 2015-2019 - Increased Adoption by Advertising SectorDUBLIN, June 30, 2015 /PRNewswire/ -- Research and Markets(http://www.researchandmarkets.com/research/tq6vv2/global_mobile) has announced the addition of the "Global Mobile Augmented Reality Market 2015-2019" report to their offering. The Global Mobile AR market to grow at a CAGR of 96.52% over the period 2014-2019. This report covers the present scenario and the growth prospects of the Global Mobile AR market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the Mobile AR market including AR Engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the Global Mobile AR market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market. Several AR vendors ave used crowdfunding to raise funds for their projects. This has benefited the market in several ways. First, it increases awareness among potential customers. Second, it encourages new vendors to enter the market, which will increase competition and reduce device prices. Third, it allows vendors to anticipate the demand for their products, directly communicate with potential buyers, and involve them in the product development stage. According to the report, several advertisers are experimenting with AR to allow consumers better interact with their brands. AR advertisements are immersive and capable of providing the hype that every advertiser expects. AR responds to a customer's needs and can display content that matches his or her interests. Further, the report states that the poor content and lack of ability to add new content can hinder the growth of this market. Key Vendors
Key Topics Covered: 02. Executive Summary 03. Scope 04. Introduction 05. Technology Life Cycle 06. AR Hardware: Introduction 07. Mobile AR 08. Drivers 09. Challenges 10. Trends 11. Competitive Scenario 12. Will AR Change Our Lives? 13. Key Vendor Analysis Media Contact: Laura Wood , +353-1-481-1716, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-mobile-augmented-reality-market-2015-2019---increased-adoption-by-advertising-sector-300109508.html SOURCE Research and Markets |