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Prudential Financial again teams with The Root to produce weekly personal finance show
[July 02, 2015]

Prudential Financial again teams with The Root to produce weekly personal finance show


Are you spending way more than you save, worried about your future spouse's tax problems or thinking about selling your house, tune into the current season of The Root Live: Bring It To The Table.

The online video series, produced by Prudential Financial, Inc. and The Root, now in its fourth season, addresses a range of personal finance issues during the 16-week series. With new 10-minute episodes running weekly, the series features thought leaders discussing a range of financial, career and family issues, including Stop Being the Family Bank, The High Cost of Depression, Learning to Live with Debt, Selling My House and Eldercare. Programming for the new season resumed in May and continues through August, with new installments airing on Wednesdays via www.theroot.com/therootlive.

"The Root Live is a perfect partnership for us," said Mammen Verghis, vice president, Multicultural Marketing for Prudential. "The segments provide excellent content and real live experience and tips on a variety of financial and career issues that Americans are facing today. The Root Live takes important information that is not often openly discussed, and packages them in bite-sized vignettes that are a great lead-in for conversations about sometimes difficult topics about money, family, and even careers."

Verghis said Prudential's objective is to deliver informaion that helps consumers handle everyday challenges and those that span a career or a lifetime. "The idea is to take a deeper look at some of the issues that hinder social mobility in many of our communities, and potentially keep Americans from achieving their short- and long-term financial goals," Verghis said.



The series is hosted by author, media personality and The Root's contributing editor, Harriette Cole and features experts who will answer questions and guide viewers on a variety of other financial topics. The web series features high-profile guests, including Derrick McDaniel, author of "Eldercare: The Essential Guide to Caring for Your Loved One and Yourself," Patrice Washington, nationally recognized personal finance columnist and commentator, and Mandi Woodruff, a personal finance expert with Yahoo Finance.

Some of the episodes of The Root Live: Bring It to the Table include:


  • "Living the Fabulous but Broke Lifestyle," with Gayle Hawkins, financial professional, Prudential Advisors;
  • 'Being the only one: How to find mentors to advance my career," with Marshall Alston, vice president, Human Resources for Prudential Advisors;
  • "Should I Marry if My Partner has Tax Problems?" with Tiffany "The Budgetnista" Aliche; and
  • "Do You have a Legacy Plan?" with ShirleyAnn, Robertson, a Prudential financial professional

The Root is the leading online source of news and commentary from an African-American perspective. Founded in 2008 under the leadership of Prof. Henry Louis Gates Jr. of Harvard University, The Root offers a unique take on breaking news, provides solid analysis and presents dynamic multimedia content. The Root raises the profile of black voices in mainstream media and engages anyone interested in black culture around the world. The Root is owned by the Washington Post Company (News - Alert).

Prudential Financial, Inc. (NYSE:PRU), a financial services leader with more than $1 trillion of assets under management as of March 31, 2015, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.

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